Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

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Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. Plus, let’s not forget, every customer starts out as a lead.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

MAY 18, 2022

What is a ZoomInfo Data Cube? ZoomInfo Data Cubes are very large volumes of data — consisting of millions of either account or contact records — created and supplied to each customer’s specifications. Just as building a home starts with a foundation, building an enterprise database starts with a ZoomInfo Data Cube.

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Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Zoominfo

MAY 18, 2022

What is a ZoomInfo Data Brick? ZoomInfo Data Bricks are very large volumes of data — consisting of millions of either account or contact records — created and supplied to each customer’s specifications. Just as building a home starts with a foundation, building an enterprise database starts with a ZoomInfo Data Brick.

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Zoominfo Ideal Customer Profiles Marketing Analytics Tools Lead Ranking 130

Zoominfo

JULY 23, 2021

Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads. That is where ZoomInfo Chat comes in”, says Arjun Pillai, former CEO of Insent.ai and now SVP of Growth and Strategy at ZoomInfo. Qualify prospects based on your ideal customer profile.

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Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 121

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 121

Zoominfo

JULY 23, 2021

In a Forrester Opportunity Snapshot commissioned by the chat platform Ada , respondents noted that their chatbot platforms lack important functional capabilities, as seen in the graphic below: Source: Forrester Without these capabilities and high-quality data, sales teams that implement chat can be overwhelmed by poor-quality leads.

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Zoominfo Ideal Customer Profiles Conversion High Quality Lead 130

Zoominfo

JANUARY 5, 2021

For many companies, ZoomInfo serves as the information engine that powers how they go to market. Salesforce Sync is a new integration from ZoomInfo that pulls crucial information about Accounts, Contacts, and Leads from Salesforce right into the ZoomInfo platform. You fuel your CRM with powerful deal-making data.

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Zoominfo Data Hygiene Paid Search Agency Lead Scoring 130

Zoominfo

JUNE 28, 2021

That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai. What is ZoomInfo Chat and how does it work? Once the identification is done, the chatbot can qualify your prospects based on your ideal customer profile while they are still on the website. What is unique about ZoomInfo Chat?

Zoominfo 147

Zoominfo Ideal Customer Profiles Conversion Top of Funnel 147

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. Plus, let’s not forget, every customer starts out as a lead.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

SalesIntel

OCTOBER 20, 2023

ZoomInfo and SalesIntel are two prominent contenders for a leading spot in the B2B contact data space, both offering platform services and solutions to empower businesses with data that drives revenue. But before that, let’s quickly review what Zoominfo is used for. What is Zoominfo Used For?

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Zoominfo Peer-to-peer Paid Search Agency API 52

SalesIntel

OCTOBER 25, 2023

You’ll need to directly compare SalesIntel and other B2B data companies like ZoomInfo to see which is best for your unique circumstances. ZoomInfo and other companies like them have the most contact data. You’ll want to evaluate their relevance and value for your team. With SalesIntel, there is no such risk.

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Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

DealSignal

FEBRUARY 1, 2024

You’ve probably heard of DealSignal , ZoomInfo, and Apollo, right? Here’s the deal: while ZoomInfo and Apollo have some good points, they also have a few misses, especially in key areas that really matter for businesses. A notable shortcoming of ZoomInfo is the static nature of its database.

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Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? The Benefits of Creating Customer Profiles.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. The ZoomInfo Search function helps you discover companies and contacts fit to purchase from your organization. With its advanced filters, you can narrow down potential leads exactly in your target audience. ZoomInfo Solutions Just for Sales.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

Zoominfo

MARCH 8, 2021

You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). What is Automated Lead Qualification? What Does Manual Lead Qualification Look Like?

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Lead Qualification Response Rate Ideal Customer Profiles Sales Qualified Leads 246

Zoominfo

OCTOBER 5, 2021

An Ideal Customer Profile (ICP) helps you identify, source, and prioritize prospects — but how do you create an accurate ICP in the first place? Besides ensuring that your existing customers are a good long-term fit, the ICP framework also helps new customers feel valued, supported, and part of your community long after the sale.

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Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

JUNE 28, 2021

That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai. What is ZoomInfo Chat and how does it work? Once the identification is done, the chatbot can qualify your prospects based on your ideal customer profile while they are still on the website. What is unique about ZoomInfo Chat?

Zoominfo 100

Zoominfo Ideal Customer Profiles Conversion Top of Funnel 100

Zoominfo

SEPTEMBER 12, 2023

Coupled with the inherent speed of GenAI, you have the very real possibility that even small errors could quickly spread throughout a go-to-market motion, leading your team in wildly wrong directions. Data Modeling and Scoring: Our dedicated data services managers can support your custom data delivery and data modeling needs.

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Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

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Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. What is Lead Qualification?

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Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

SEPTEMBER 5, 2023

Here’s how adding best-in-class ZoomInfo B2B data to your data supply chain can further optimize your AI models to produce new data insight, create realistic simulations, and design novel solutions. With a foundation of the most comprehensive B2B data available, it’s possible to turn those challenges into opportunities with plenty of upside.

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Marketing AI Lead Ranking Zoominfo Optimization 130

Zoominfo

SEPTEMBER 1, 2021

Lead response time can make or break your sale. How to Lower Response Time on Inbound Leads. One approach would be to set up email workflows that are triggered by any leads that fill out a form on your website. Integrating your calendar with your contact and demo forms lets your leads move the process forward themselves.

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Sales Qualified Leads Lead Scoring Lead Ranking Marketing Qualified Leads 236

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market and tailor their messaging accordingly. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Constantly challenging previous assumptions is the first step towards extracting value from actionable data in new ways, no matter what the arena (or game). value to our customers? Why circle back and polish up a brand new intent engine? Want details?

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Zoominfo Intent Data Buyer Intent Intent 100

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process. why does adoption remain low?

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Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. There’s plenty of variability in how to score leads.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

DealSignal

MARCH 17, 2023

In A Nutshell Looking for fresh, accurate leads that won’t break the bank? Using cutting-edge machine learning algorithms, DealSignal identifies the most promising leads from a range of sources including social media, news articles, and job postings. DealSignal is the answer.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Zoominfo

FEBRUARY 12, 2019

The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JANUARY 11, 2021

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile? How do they compare to buyer personas?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

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Zoominfo Pricing Price Ideal Customer Profiles 52

Customer Experience Matrix

AUGUST 29, 2013

It’s easy to exclude companies that provide basic B2B lists ( D&B , Data.com , Netprospex , ZoomInfo , etc.) But there’s another set of vendors that look very much like Mintigo, Infer, and Lattice Engines building detailed profiles by extracting data from Web sites, social networks, and other sources. Here’s what I found.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. Plus, let’s not forget, every customer starts out as a lead.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Zoominfo

JULY 1, 2021

Whether or not it progresses through the funnel depends upon what kind of inbound leads you’re attracting, as well as the lead qualification process that happens once they enter the sales funnel. What is Lead Qualification? A lead score is determined by analyzing a user persona based on demographics and online behavior.

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Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 100

Zoominfo

NOVEMBER 16, 2021

As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data. We value having a work-life balance. Tell us about your job and your company.

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Ideal Customer Profiles Profiling Zoominfo Peer-to-peer 100