recency 
Marketing Interactions
AUGUST 15, 2021
Shouldn’t sending people who actively engage and show interest in solving the problem be the core qualification for a marketing qualified lead (MQL)? So, let’s look at a few reasons why sales reps shun marketing leads and what (most of) you can do about it. Most Marketing Qualified Leads Are Viewed as Imposters by Sales.
SmartBug Media
APRIL 17, 2020
For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Sales reps see their leads ranked by recency of engagement and overall lead score. To get the most value, first plan to: Implement Marketo lead scoring. De-duplicate your leads.
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chiefmartech
AUGUST 2, 2022
“While we’re sure that our readers are using digital spreadsheets — Microsoft Excel, for example, rather than paper and pencils — that’s surely not what Brinker means,” he recently wrote. How about scoring those leads? Routing leads? Hello, recency bias. That’s correct.
Hubspot
FEBRUARY 12, 2018
Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals. The higher the level of engagement, the higher your EdgeRank score (EdgeRank is kind of like SEO for Facebook newsfeeds). Blog Post Page Views.
Albacross
NOVEMBER 4, 2021
Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Higher average deal value : Intent data uncovers in-market accounts and their firmographic data (revenue, company size, etc).
Adobe Experience Cloud Blog
JULY 12, 2010
As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Qualify/Score.
Anything Goes Marketing
NOVEMBER 15, 2009
jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. EE09 #Eloqua JenPumpItUp : Session tip: How good is your lead scoring program?
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