recency 
SmartBug Media
APRIL 17, 2020
For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Sales reps see their leads ranked by recency of engagement and overall lead score. To get the most value, first plan to: Implement Marketo lead scoring. De-duplicate your leads.
Adobe Experience Cloud Blog
JULY 12, 2010
As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Qualify/Score.
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Adobe Experience Cloud Blog
NOVEMBER 15, 2012
Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. When a prospect or customer fills out the form, the activity is captured and the lead is added to the database (if it is new).
Hubspot
SEPTEMBER 1, 2011
They stick out right in front of your face as soon as you log into your analytics tool, puking an “up-and-to-the-right” graph in your face. The higher the level of engagement, the higher your EdgeRank score. Use Cadmus to check out their most shared links. The problem is, some metrics are more obvious than others.
Moz
NOVEMBER 10, 2020
This symbol system has been around since at least the 1820s ; it’s deeply ingrained in all our brains as a judgement of value. But before a local brand can be chosen on the basis of its high ratings, it has to rank well enough to be found. Today, their complex hotel results let the user opt to see only 4+ star results.
Heinz Marketing
FEBRUARY 2, 2024
The goal of marketing attribution is to identify and assign value to the different marketing channels and interactions that lead to a conversion. Conversion events – represent the desired actions that a customer takes, such as making a purchase, filling out a form, or signing up for a newsletter.
Industrial Marketing Today
APRIL 26, 2011
Otherwise you will continue to see declining open and click through rates, increasing number of opt outs and SPAM complaints. Either use an objective lead scoring system to separate prospects from customers or use some form of Recency, Frequency and Monetary (RFM) model to segment your database.
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