Using Lead Scoring to Identify Your Best Prospects
Stevens & Tate
NOVEMBER 12, 2018
Although one of your main goals should be to capture as many potential leads as possible, it’s worth mentioning that not all leads are the same. Some leads are more qualified than others–and the last thing you’ll want to do is waste time trying to nurture low-quality leads when there may be other prospects that are ready to advance through the sales funnel. What Is Lead Scoring? How To Score Your Leads. Lead behaviors.