What Is Lead Scoring? How to Create a Beginner to Advanced Model
MARCH 23, 2017
Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score? Marketers use lead scoring to differentiate leads and prioritize them for sales. Why Lead Score? If you have a lead funnel and have different personas and buyers for your products, you should use lead scoring.