article thumbnail

Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

article thumbnail

The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

Marketo 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Scores Too High? Maybe They Need An Expiration Date.

The Point

In the early stages of a recent client engagement, it became apparent that the schema already in place to determine and assign lead scores was, well: broken. The basic lead scoring recipe is typically a variation on the following: * assign positive scores for desired behavior or demographics (e.g.

article thumbnail

Marketo Lead Scoring 101

SmartBug Media

We also know that, as marketers and salespeople, we need to understand where our prospects are in the sales process in order to utilize appropriate strategies, and lead scoring helps you make that a reality. What Is Lead Scoring? Lead Scoring Disclaimer. How Does Lead Scoring Work?

article thumbnail

The 7 Steps to a Winning B2B Lead Nurturing Campaign

Envy

B2B lead nurturing is crucial for driving conversions and revenue scientifically and removing "gut instinct" from the equation. These B2B lead nurturing nuggets will help you tweak your funnel for better results. 74% of companies say converting leads is their TOP PRIORITY. B2B lead nurturing isn't a "nice to have" anymore.

article thumbnail

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Use Scoring and Grading to Your Advantage. So make sure you know which leads are sales-ready by using lead scoring.

Marketo 63
article thumbnail

Demystifying Content Syndication ROI: A Guide for B2B Leaders

Only B2B

It can be hard to know if your content is generating leads or boosting brand awareness. Monitor lead generation forms completed by visitors arriving from syndicated content. Essential Tools for Data Collection: Marketing automation platforms like HubSpot and Marketo are invaluable tools for B2B marketers.

ROI 71