Lattice

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Predictive Lead Scoring at Marketing Nation Roadshow 2014

Lattice

Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …

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The Makings of an Award-Winning Video Marketing Tech Stack

Lattice

For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU.

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The Next Generation Platform for Account-Based Everything is Here!

Lattice

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. What good is a score if you can’t put it to work? Customers have been able to use scores with intent data to get better fidelity insights into who is in market.