Predictive Lead Scoring at Marketing Nation Roadshow 2014
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
Lattice
OCTOBER 9, 2015
For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU.
Lattice
MAY 24, 2016
Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. What good is a score if you can’t put it to work? Customers have been able to use scores with intent data to get better fidelity insights into who is in market.
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