KoMarketing Associates

APRIL 25, 2013

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

AUGUST 24, 2017

According to “The State of Engagement” report from Marketo, three out of four B2B customers think brands must have a deep understanding of their needs in order to successfully engage them. The leading reason why customers have limited engagement with B2B companies is because marketers are sending them too much irrelevant content (34 percent).

Marketing Report 150

Marketing Report Demand B2B Marketing B2B 150

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. Google relies on raters, working in countries and languages around the world, to help measure the quality of search results, ranking, and search experience.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

JANUARY 16, 2017

Marketo recently surveyed global marketers to learn more about which resources are becoming more valuable in 2017. and international marketers concern you, even if your team spans multiple continents,” says Chandar Pattabhiram, CMO of Marketo. Approximately 57 percent of U.S. Don’t let the disparities between U.S.

Analytics 120

Analytics Sales Qualified Leads Marketo Forrester 120

KoMarketing Associates

JANUARY 2, 2018

Cross training provides value for broader B2B marketing professionals as well. For those with a bit more experience (agency side in particular), consider collaborating or even leading sections of client meetings that relate to skills being learned. Marketing Automation: Marketo , Pardot , Act-On. Meeting Participation.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. As recently as 5 years ago, marketers were fully focused on clicks, but missing out entirely on quality, and therefore actual value. But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? Lead Nurturing (Direct and Contributed). Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120