• MODERN B2B MARKETING  |  WEDNESDAY, APRIL 19, 2017
    [Lead Scoring, Marketo] How to Define the Scope and Vision of Your Engagement Platform Implementation
    My recent switch from the enterprise consulting team to the education team at Marketo has given me greater exposure to customers who are either brand new to marketing automation or switching from another platform. Biting off more than you can chew can lead to frustration, confusion, and failure. Marketo suggests a “Crawl, Walk, Run” phased approach. For ‘newbies’ to an engagement or digital marketing platform, this might include adding A/B testing and lead scoring.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Lead Scoring, Marketo] How to Leverage Social Intent Data for Email Marketing
    Here at Socedo , getting our leads to engage with our emails is an ongoing challenge. Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. This behavioral data is captured in your marketing platform and can be used for a variety of things, such as audience segmentation, website personalization , advertising programs, and to inform your content strategy, campaign strategy, and scoring model.
  • SNAPAPP  |  MONDAY, APRIL 10, 2017
    [Lead Scoring, Marketo] Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team
    I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness of Marketo and Salesforce. And we’re being asked to show tangible progress through numbers – more leads, more conversion, more pipeline, more revenue. For many, when things get stressful, we stick to what we know works: lead-gated landing pages for content, webinars, events, etc. I just left a job I loved.
  • FATHOM  |  WEDNESDAY, APRIL 5, 2017
    [Lead Scoring, Marketo] Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations
    Suffice it to say, I’m shocked that I’ll be presenting a session at Marketo Summit 2017 on the topic of Marketing Operations. Revenue Cycle Models , Buyer’s Journey, Lead Lifecycle models…Whatever you want to call them, these fancy little drawings form the backbone from whence all (marketing) blessings flow. 4. Enhanced Lead Qualification. Lead scoring is a fantastic tool, but it isn’t the be-all, end-all when it comes to lead qualification.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Lead Scoring, Marketo] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    Grew high-quality leads by 80%. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average ($35 per acquisition versus the industry average of $60 per acquisition) with a very lean marketing team. We refined our marketing technology stack to include the following solutions: Marketo , an email marketing platform. Our Strategy — Blending Multi-Channel Attribution and Lead Scoring.
  • ENGAGIO  |  TUESDAY, MARCH 28, 2017
    [Lead Scoring, Marketo] The One Hack All Marketing Operations Leaders Need
    Because CRM systems haven’t adapted well to marketing and sales’s practice of selling to accounts and not leads. The truth is that leads that exist in the CRM double as people and accounts and this throws off more than just your modeling. To solve for this problem, you need lead to account matching, or L2A. In a typical CRM setup, you have leads that are created that are not associated with any account. Simplify Lead Routing.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Lead Scoring, Marketo] Interview with Infer on Predictive and ABM
    In fact, many of our customers start with predictive fit scoring prior to implementing marketing automation (MAP). At this juncture, the business challenge is to filter and prioritize leads so that sales knows which ones to work, which is a great use case for a predictive solution like Infer. In both scenarios, adoption is usually quite fast, since Infer Scores can be easily integrated into pre-existing CRM workflows, such as lead assignment and routing.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Lead Scoring, Marketo] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    It’s really just predictive lead scoring. Marketers have been doing that for the last decade with website tracking and their own leads, all without using AI. It’s really over the last four or five years that there have been dozens of predictive lead scoring companies that have added machine learning to that process. Salesforce leads the way on a lot of that. Content Marketing artificial intelligence B2B data lead scoring MarTech sales
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Lead Scoring, Marketo] 21 Stats You Need to Know About Marketing Automation
    Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) Marketo. .
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Lead Scoring, Marketo] Marketing’s Artificial Intelligence Revolution Is Here
    Henry Schuck, CEO of DiscoverOrg, a sales and marketing intelligence solution, believes that Salesforce’s Einstein announcement in 2016 was mostly a rebranding of what the company formally called “predictive lead scoring.” Marketing automation software, such as Marketo, also takes care of tasks that once required hours of labor, such as sending nurture emails or qualifying leads.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 9, 2017
    [Lead Scoring, Marketo] How to Generate More Leads from Your Webinar Recordings
    But for many marketers, webinars are a one-trick pony: running the webinar program , getting the leads, following up on questions, and then you’re done. I can attest—unless the product we’re talking about is obsolete or the concepts we’re discussing are outdated, we offer our recorded webinars indefinitely at Vidyard, and we reap the lead generation benefits! You can even ask for the same lead information: name, email, job title, and anything else.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Lead Scoring, Marketo] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    As I’m sure you’re aware, Marketo is at a turning point in its journey—one that aligns perfectly with where marketing, as an industry, is headed. I’ve been in the Summit game since 2012, and it’s always revolved around forward-thinking, edgy ideas that I could wrap my head around and encapsulate into the concept of a Marketo User Conference; a ton of marketers getting together and rapping about how they’ve been using Marketo to drive revenue at their company.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Lead Scoring, Marketo] CaliberMind Offers B2B Orchestration with a Twist
    CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It also uses those vendors to find identifiers belonging to the same person (such as multiple email addresses or alternative company names) and to link contact and lead records to accounts. I spent quite a bit of time debating with myself how to classify CaliberMind.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Lead Scoring, Marketo] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    For marketers, for example, the tool would need to not only help you manage your growing library of video content, but also enable you to measure that video content’s effectiveness, generate more and better qualified leads, and allow video to fit seamlessly with the rest of your digital activities. Lead Capture : are there opportunities to generate leads from within your videos and are they easy to set up? Then ask: where are these leads sent to?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Lead Scoring, Marketo] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Lead Genius is a good example. But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Like many data gatherers, Lead Genius uses a combination of Web and other sources to build company and contact lists. Lead Genius does this too. AI's contribution here is to let Lead Genius call only the companies that need human contact, reducing over-all effort substantially.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 26, 2017
    [Lead Scoring, Marketo] 3 Steps to Reduce Churn and Increase Revenue
    Goals that lead to revenue growth for marketing do not look the same as those goals for sales, for example. Leverage lead scoring across demographics, firmographics, and behavioral data to prioritize your best customers who are in the market for additional products or an upgrade. At Marketo, we map specific product offerings based on particular demographics and/or stage in the customer lifecycle.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Lead Scoring, Marketo] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . And bridging that gap is more important than ever: According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. . 500+ qualified leads.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [Lead Scoring, Marketo] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . And bridging that gap is more important than ever: According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. . 500+ qualified leads.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 23, 2017
    [Lead Scoring, Marketo] How to Leverage Intent Data to Drive More Revenue
    You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Does this lead and company match with my ideal buyer or could they be an influencer?). Prioritize inbound leads based on engagement. context of the individual) to optimize their lead scoring model. This scoring model attempts to quantify the intent of the visitor based on a culmination of activities. Lead only?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Lead Scoring, Marketo] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. That was the question that led Modernize to adopt Marketo. Here are three ways that Marketo has allowed us to tackle the challenge of scaling our marketing processes for growth: 1. The ability to connect with thousands of leads without all the grunt work?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Lead Scoring, Marketo] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Over the next few months in my new role, I quickly learned how to leverage marketing automation and CRM systems to measure key indicators—from lead conversions all the way to sales data—to come up with baseline numbers and let the back-end data (opportunity and pipeline) help me drive my budget and optimization decisions.
  • ENGAGIO  |  WEDNESDAY, JANUARY 4, 2017
    [Lead Scoring, Marketo] 5 Reasons Why Account-Based Marketing is Here to Stay
    Jon Miller, the co-founder of Marketo, grew the Marketing Automation community from glorified email marketing to professional Marketers who deserved a spot at the Revenue table. Now, he’s setting his sights at Account Based Marketing and maybe it’s just me, but Engagio seems to have a lot of the same ingredients as Marketo. I’ll never forget talking to the top Sales guy at a software company where I was leading demand generation. Look at the people leading the ABM hype.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 29, 2016
    [Lead Scoring, Marketo] 4 Ways Lead Scoring Can Reinforce Your Marketing Strategy and Grow Your Revenue [Ebook]
    Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing. Even if you already have a lead scoring system in place, it’s a good idea to re-evaluate it as your organization and its needs change. Lead Scoring Ultimately Drives Revenue.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Lead Scoring, Marketo] Solving the Inbound vs. ABM Contest with Content
    Marketing automation platforms such as Marketo, Eloqua, and Hubspot had burst onto the scene. Lead scoring helped to prioritize and elevate active leads with firmographic fit to the sales team, which would go on to turn prospects into closed revenue. But as much as we want to believe in inbound alone (who wouldn’t want all of our leads to come in fully self-educated and looking to buy!),
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 9, 2016
    [Lead Scoring, Marketo] Marketing Automation for Sales Development: An Essential for Revenue Success
    In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. Lead Scoring and Collaboration. This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. At Marketo, we use our own platform to do just that.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Lead Scoring, Marketo] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Author: Tanya Chu What do the marketing leads look like? Where are all our leads going? Lead management is a critical piece to effective sales and marketing alignment , and without proper planning and execution, leads cannot move smoothly through the funnel. We get asked all the time about the validity of a lead or why a lead was routed to a certain person or team. This is often the result of faulty lead scoring. Centralize global scoring.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2016
    [Lead Scoring, Marketo] 5 Steps to Optimizing a Lead Nurture Program
    Are you looking to drive more leads to your Sales team? If the goal is to get better leads to your Telesales or Sales team, do you have lead prioritization or lead scoring in place? Check out The Definitive Guide to Marketing Metrics & Analytics from Marketo via this gated page. Are the leads they are receiving a good quality? Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Lead Scoring, Marketo] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    There is a growing range of specialized approaches and technologies available to help marketing and sales teams drive real results–starting with the core of lead lifecycle management, lead nurturing, and lead scoring, and expanding out to cross-channel nurturing, website personalization, account-based marketing , and predictive lead scoring, to name a few. Without strategy, people, and process, Marketo is just another email tool.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Lead Scoring, Marketo] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. They increased the number of marketing qualified leads by 250% and improved lead quality by 200%. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects. Finalists: Cisco, Marketo.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Lead Scoring, Marketo] 5 Steps to Optimizing a Lead Nurture Program
    Are you looking to drive more leads to your Sales team? If the goal is to get better leads to your Telesales or Sales team, do you have lead prioritization or lead scoring in place? Check out The Definitive Guide to Marketing Metrics & Analytics from Marketo via this gated page. Are the leads they are receiving a good quality? Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Lead Scoring, Marketo] Top Marketing Blogs You Should Be Reading
    Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. Content is everywhere these days.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Lead Scoring, Marketo] Top Marketing Blogs You Should Be Reading
    Marketo. Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. Content is everywhere these days.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [Lead Scoring, Marketo] 4 Ways to Optimize the Middle of the Funnel
    At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, we need to nurture and qualify our leads by encouraging them to engage with our content until they’re sales-ready. The marketing team develops content to educate leads and identifies the leads who show buying intent by implementing a behavioral lead scoring model.
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Lead Scoring, Marketo] How We Built Our Content Marketing Stack to Drive 10x ROI
    This suite model eventually gave way to the platform, as leading vendors developed software that also allow for additional plug-ins. Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. Some leads have that instantaneous connection with a brand. Let’s examine the journey of one hypothetical lead through Contently’s stack.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Lead Scoring, Marketo] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics.
  • VIDYARD  |  TUESDAY, OCTOBER 18, 2016
    [Lead Scoring, Marketo] 4 Video Marketing Strategies to Help You Get Better Results Right Now
    Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Each day businesses are missing out new leads, and new customers using video. Build videos for the decision-makers first (but don’t forget to build out videos for the rest of your audience, too, since they will help you generate leads as well)!
  • INFER  |  TUESDAY, OCTOBER 4, 2016
    [Lead Scoring, Marketo] CEO Insights: The AI Overhype
    It will take time, just like it took Eloqua and Marketo time to build up the marketing automation category. The post CEO Insights: The AI Overhype appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Yesterday, I wrote about the last mile of AI and building sticky business applications through predictive technology.
  • INFER  |  MONDAY, OCTOBER 3, 2016
    [Lead Scoring, Marketo] CEO Insights: AI’s Last Mile
    In fact, it may make it worse, as data scientists typically want to focus on modeling, which may lead to over-investing in that aspect versus thinking about the end-to-end user experience. We had to provide open APIs and build direct integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. Predictive is core to the value but not what we lead with.
  • INFER  |  SUNDAY, OCTOBER 2, 2016
    [Lead Scoring, Marketo] CEO Insights: AI-First, the Overhype, and the Last Mile Problem
    So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). The post CEO Insights: AI-First, the Overhype, and the Last Mile Problem appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 27, 2016
    [Lead Scoring, Marketo] The Hashtag That Could Tilt the Marketing Automation World
    They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. At the end of the day I’d feel something like this: I’d pull pageviews manually to show which leads viewed the content (known vs. anonymous), which company they were with, and their level/title. Lead Reports. Once the article goes through a workflow you designate, it is sent to Marketo and is ready for dissemination.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead Scoring, Marketo] Top 5 Marketing Must-Haves for Asset Managers and More
    I remember asking him “Where do the leads come from?” Lead Generation Forms. If you have a website, use it for lead generation. But all that traffic is useless unless you have a way to turn it into leads. You’ll need a web-to-lead form on your website—essentially, a place for people to enter their contact information so that you can collect it. What type of information is important for your marketing and sales team to know about your leads? Lead Scoring.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Lead Scoring, Marketo] The 3 ABM Essentials You Need to Start Off and Take Off
    To do this successfully, you need a solution that can centrally manage named account lists, seamlessly execute multi-channel campaigns efficiently, and effectively to individual target leads within these accounts—at scale—and deliver real-time insights to marketing and sales to act on. You should be able to easily view previous and current marketing activities for each account, as well as a score that indicates the status of each one.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Lead Scoring, Marketo] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. The package combines Infer’s valuable predictions, buyer signals and scores in meaningful, detailed data visualizations. Infer’s new analytics package automatically feeds Infer’s predictive fit and behavior scores – along with defined profiles and rich customer signals – into a company’s business intelligence (BI) solution.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Lead Scoring, Marketo] How to Use Surveys for B2B Lead Generation
    While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. You’ve got a database full of leads who filled out their basic contact information, but what about the details beyond their job title and function? Innovative B2B marketers are using surveys as the perfect complement to lead forms. Lead Management b2b
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Lead Scoring, Marketo] Platform Updates: New Salesforce Reporting Package, Nested Subqueries in Profile Management, Raw Marketo Signals, Short Fields for Profiles, and More
    Our new Salesforce reporting package adds 24 new reports across Leads, Accounts, Contacts and Opportunities to help monitor performance of your Infer Fit and Behavior models directly within Salesforce. Raw Marketo Signals. Building on last month’s Marketo ABM enhancements , we’ve added even more functionality to the Marketo connector for Profile Management to help you hyper target your most engaged prospects.
  • INFER  |  WEDNESDAY, AUGUST 31, 2016
    [Lead Scoring, Marketo] Sean Zinsmeister and Microsoft Talk Account-Based Marketing
    At this year’s Marketo Summit, we had the pleasure of connecting with Alex Sessoms from Microsoft, who hosts an interview series aimed at teaching marketers how to get the most out of their ABM resources. The post Sean Zinsmeister and Microsoft Talk Account-Based Marketing appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Lead Scoring, Marketo] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. One of the key strategies B2B marketers should leverage to increase productivity is lead scoring–ranking leads for their sales-readiness, sanctioned by service level agreements (SLAs) that are agreed upon by both sales and marketing.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Lead Scoring, Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Lead Scoring, Marketo] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Today, we’re happy to share that Infer has officially joined the Oracle Marketing AppCloud and Terminus ABM Cloud ecosystems — extending upon our long-term collaboration with companies like Salesforce , Marketo and others. Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Lead Scoring, Marketo] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. Infer’s new Account-Based Behavior Scoring uses predictive analytics to help B2B companies identify marketing-qualified accounts that both look and act like ideal buyers.”.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 8, 2016
    [Lead Scoring, Marketo] Getting Started with Video for Lead Generation
    Author: Margot Mazur Lead generation is a huge part of a well rounded B2B marketing strategy. Done right, it can be an important and valuable lead generation tool, building trust with your audience and expanding your marketing strategy. . Here are four steps to set up your videos for lead generation : 1. Lead generation and events (virtual or physical) go hand in hand. Whether you’re hosting a webinar, tradeshow, or roadshow—there’s a lead form involved.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Lead Scoring, Marketo] Can Marketing Automation Save Your Content Strategy?
    In fact, automation can improve the entire sales process—from the quality of your leads to the information you learn about those leads, and even the efforts that go into motivating a conversion. In fact, marketing automation can accelerate the entire sales process by nurturing leads and qualifying them. According to Business 2 Community , this automation can increase qualified leads by 451 percent, helping brands advance consumers down the sales funnel.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [Lead Scoring, Marketo] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Here are a few examples of offline conversion events that come to mind: MQL (marketing qualified lead). SQL (sales qualified lead). Score threshold met. Optimize Your Scoring Model. Have you set up Facebook Lead Ads within Marketo yet?
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Lead Scoring, Marketo] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads. It then summarizes the scores and the top signals behind each.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Lead Scoring, Marketo] Infer Named a 2016 CRM Market Rising Star
    The Market Awards aim to recognize leaders in the CRM industry, and are selected based on a composite score that includes revenue, company growth, market share, customer wins, reputation for customer satisfaction, depth of product functionality, and company direction. Infer helps sales and marketing reps scour customer databases and the Web for highly qualified leads. It then summarizes the scores and the top signals behind each.
  • INFER  |  TUESDAY, JULY 26, 2016
    [Lead Scoring, Marketo] Infer Scores Now Available in Marketo Sales Insights
    We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. This Marketo view can be fully integrated within Salesforce records, where it displays Infer Scores as easy-to-understand stars and flames to help sales reps to more quickly identify and prioritize the leads that are most likely to convert.
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [Lead Scoring, Marketo] Top 10 Marketing Automation Mistakes
    Launching lead scoring too soon. Lead scoring is a core marketing automation functionality, and a key driver for one of the primary benefits of the technology, namely sales productivity. A well-planned, well-designed lead scoring schema ensures that sales reps are spending time with the leads that most merit the investment. For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.)
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Lead Scoring, Marketo] Breaking Down the Fundamentals of Account-Based Marketing
    The objective is to cast a wide net and put out as much content as possible, in order to act as a marketing magnet and draw a large number of leads into your funnel. Once you work with sales to build an initial list, you can use lead scoring to help stack rank the accounts to make sure everyone is focused on the ones with the highest propensity to close. Tip: There are many options for predictive scoring , so take the time to research them.
  • INFER  |  TUESDAY, JULY 12, 2016
    [Lead Scoring, Marketo] Profile Management Product Updates: Account-Based Marketo Behavior Profiles, “Contains” Operator, and More
    Account-Based Marketo Activity Profiles. We’re deepening our integration with Marketo to extend users the ability to build data-rich, account-based profiles using their Marketo Activity behavioral data. For example, users can create a profile that will trigger an alert when any contact or lead from that specific account engages in activity on the company’s website.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Lead Scoring, Marketo] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. 1) Marketo. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. Marketing automation tool combining email marketing, lead management, and reporting with sales alignment.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Lead Scoring, Marketo] How to Unlock the Full Potential of Your Customer Base
    Now that you know who they are and what they’re interested in, you can leverage lead scoring across demographics, firmographics, and behavioral data to identify opportunities to expand your footprint and create cross-sell and upsell opportunities. Author: Anastasia Pavlova Are you familiar with the Pareto principle, otherwise known as the 80/20 rule? Essentially, it states that 80% of your business wealth will come from 20% of your customer base.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Lead Scoring, Marketo] How to Generate Qualified Leads and Delight Your Sales Team
    We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received. Marketing says Sales dropped the ball, while Sales blames Marketing for delivering unqualified leads. Below, are five strategies to help marketers delight their sales team with high-quality leads.
  • INFER  |  WEDNESDAY, JUNE 15, 2016
    [Lead Scoring, Marketo] Predictive Analytics for B2B Sales and Marketing has Certainly “Crossed the Chasm”
    This is why larger vendors, like HubSpot, are entering the market with watered-down versions of predictive scoring, which is helping to broaden awareness for the opportunity. At Infer, we see predictive scoring as a subset of a broader system of intelligence, which is the future of B2B Marketing. Predictive scores are just one criteria to bring into sales intelligence and rich, descriptive profiles of ideal customers.
  • INFER  |  TUESDAY, JUNE 7, 2016
    [Lead Scoring, Marketo] Infer Makes Headlines with Latest Product Innovations
    The folks at Demand Gen Report featured our customer Booker’s best practices in this area in the premier issue of their new “ABM in Action” e-zine : “At the onset of using predictive, Booker’s A- and B-Leads made up 17% of the business’ total raw lead volume, yet drove 74% of the company’s sales pipeline. With this knowledge, and coupled with two new attribution tools, Bizible and InsightSquared, Booker increased its A/B lead scoring by more than 25% in less than 60 days.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 6, 2016
    [Lead Scoring, Marketo] The Serious Takeaways from Sirius Decisions
    For example, on my team at Marketo, we use the Marketo Marketing Automation Platform not only for acquisition marketing, but also for retention, cross-sell, and advocacy marketing. Predictive analytics is being applied to lead scoring, account targeting, personas, tactics, and content matching.
  • INFER  |  MONDAY, MAY 16, 2016
    [Lead Scoring, Marketo] The Risks of Blending Customer Signals from Disparate Sources
    These signals could include a lead’s website visits, form completes, email clicks, and maybe even free trial application usage data. For example, you might look at the lead’s company size, geographic location, industry, and job title to determine whether the lead is a fit for your product. Fit modeling data, on the other hand, is generally static in nature – providing an everlasting profile about each lead – and these two signal types do not mix well.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Lead Scoring, Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. KITCHENER, Ontario – May 11, 2016 – Vidyard , the video intelligence platform for business, today announced it was named the winner in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Lead Scoring, Marketo] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    A world that throws out millions of dollars to buy ‘leads’ over and over again, while at the same time throwing millions to run digital ad campaigns that convert at.001%. But they are, in my opinion, evolutions of the lead-based sales and marketing tactics that were developed at the the beginning of the internet age. Yep – they sold leads. And what is a lead? How does the old lead model help us with the buying committee?
  • INFER  |  MONDAY, MAY 9, 2016
    [Lead Scoring, Marketo] Join Infer at Marketo Summit 2016
    Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses. Infer and InsightSquared experts will share new ways to align your sales and marketing efforts for maximum revenue impact through: Filtering and prioritization of inbound leads. Monitoring lead behavior to supercharge nurture programs.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Lead Scoring, Marketo] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. a leading predictive sales and marketing platform that helps companies win more customers, today announced the latest release of its Profile Management platform, including new quick-start features, personalized profile recommendations and a free 14-day trial.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [Lead Scoring, Marketo] Financial Advisors Need to Get Personal or It’ll Cost Them
    Behavioral: Behavior segmentation is based on what your audience does, which could be: where a prospect is in the buying cycle, what their score is (which will be covered below), different financial products or strategies they have expressed an interest in, web activity or email engagement, and, of course, non-activity. Once you’ve nailed that down, the next step is to start developing even more advanced and targeted segments taking into account behavioral data, scoring, etc.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Lead Scoring, Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. About Marketo Revvie Awards.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Lead Scoring, Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. a leading predictive sales and marketing platform that helps companies win more customers, today announced a Predictive Ad Targeting Platform that helps businesses target their highest-potential accounts and fuel deeper engagement. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [Lead Scoring, Marketo] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    As for building relationships, capabilities such as behavioral tracking, segmentation, targeting, and lead scoring all allow marketers to send the right messages at the right time, putting the tool at the forefront of personalized marketing. After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Lead Scoring, Marketo] The buzz around account-based marketing at MarTech
    The TrustRadius research team checked in with some of the leading vendors to get a pulse on how ABM is shaping their product and business. Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. Target Account Data & Predictive Account Scoring. In this case it’s predictive account scoring rather than predictive lead scoring, which is something the market has talked a lot about.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Lead Scoring, Marketo] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. And in previous posts I’ve written about how critical it is for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 5, 2016
    [Lead Scoring, Marketo] Strike Gold: How to Find Leads with External Intent Data
    At the bottom line, the movie is all about a salesman’s ability to close and the endless battle for a quality set of leads. The ever foreboding challenge is finding and closing the ‘Glengarry’ leads, the ones that will guarantee conversions and revenue. So how do you ensure that, as a marketer, you do your part in finding those Glengarry leads for sales to close? No More Weak Leads. Making the Most of Glengarry Leads. Lead Management b2b
  • INFER  |  SUNDAY, APRIL 3, 2016
    [Lead Scoring, Marketo] How Can We Blend All of Our Customer Data into Actionable Profiles?
    Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. Often we talk with companies that don’t yet have enough leads or conversions to build a statistically accurate predictive model, but that no longer needs to hold them back. appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Lead Scoring, Marketo] Infer’s Predictive Insights From Across The Web
    Marketo has generated hundreds of millions in revenue, and is growing 40 percent year-over-year. Vik Singh provides his perspective on why acquiring Marketo would be a strategic way for an enterprise company eyeing a piece of Salesforce’s business to obtain a foothold into their accounts. “If “We were able to suppress a significant portion of our lead flow that was low value,” Adam von Reyn, director of growth marketing, said.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 28, 2016
    [Lead Scoring, Marketo] [Slide Deck] Level Up: Take on the Future of Marketing, Challenges and All
    To get started on sales and marketing alignment , follow these five fundamentals: Get on the same page for definitions (such as leads, MQLs, SQLs). Agree on a lead scoring model. In other words, make sure marketing is sending the best leads to sales and nurturing the leads who aren’t ready yet. Author: Lizzy Funk Marketing as we know it today is incredibly different than it was only a few years ago.
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Lead Scoring, Marketo] Are You Part of the Predictive Lead Gen Generation?
    In examining the wasteful and frustrating processes of prospecting for new leads, we realized an opportunity: . Indeed, cold sales email changed the way businesses prospect for leads, set appointments, and qualify prospects before a sale. All modern methods necessitate an extensive quantity of research for targeted leads, as well as CRM and marketing automation software to manage and track prospects and clients. A Predictive Lead Generation Solution.
  • INFER  |  MONDAY, MARCH 7, 2016
    [Lead Scoring, Marketo] Does Profile Management Require Predictive Scoring?
    In this post, we’ll discuss whether or not you need to layer in predictive scoring to reap the full benefits of PMP, and identify where Infer’s platform can fit into your predictive journey. While predictive scoring models enhance PMP, you can still identify your ideal customer profile and get significant value from the platform without any type of scoring model: PMP allows companies to combine all of of their prospects’ buying signals (i.e.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Lead Scoring, Marketo] The Content Standard: How We Transformed from Content Marketers to Editors
    The Content Standard became the company’s number one lead source. Today, the Content Standard drives more than 45 percent of traffic to Skyword.com and is the company’s top lead generator. Monthly Editorial Review: After collecting all pitches for the next month, the Content Standard lead editor Jon Simmons acts as the liaison between our writers and the editorial board. Increase existing lead scores.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 29, 2016
    [Lead Scoring, Marketo] The Content Standard: How We Transformed from Content Marketers to Editors
    The Content Standard became the company’s number one lead source. Today, the Content Standard drives more than 45 percent of traffic to Skyword.com and is the company’s top lead generator. Monthly Editorial Review: After collecting all pitches for the next month, the Content Standard lead editor Jon Simmons acts as the liaison between our writers and the editorial board. Increase existing lead scores.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 26, 2016
    [Lead Scoring, Marketo] 3 Ways to Keep Your MarTech Stack Tidy
    Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Every solution promises a significant return on investment (ROI) , with increased and higher quality leads or faster lead flow. Author: Ed King Does your MarTech stack look like your kitchen drawer? If so, think about what that means for your data as a B2B marketer.
  • 6SENSE  |  TUESDAY, FEBRUARY 23, 2016
    [Lead Scoring, Marketo] Can Your Demand Gen Answer These 4 Questions?
    If you enjoy the blog post, learn more at our webinar: Making Account Based Marketing Work with Marketo’s VP of Demand Generation Heidi Bullock. B2B marketers have developed a honed set of best practices to target, engage and convert relevant leads. Nothing is more demoralizing than spending a significant amount of time chasing a lead or an account that was never in market to begin with. Instead, they ask the right questions that help them target the best leads possible.
  • VIDYARD  |  MONDAY, FEBRUARY 22, 2016
    [Lead Scoring, Marketo] Businesses See 500% Lift in Email Conversion with Personalized Video from Vidyard
    times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. Cetera Financial Group uses video content to capture the interest of new prospects and increase engagement in their lead nurturing programs.
  • INFER  |  THURSDAY, FEBRUARY 18, 2016
    [Lead Scoring, Marketo] Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration
    Marketo Activities. Infer’s Profile Management Platform now supports Marketo as a data source. The post Profile Management Product Update: Marketo Activities, Accounts & Opportunity Profiles and Salesforce Campaign Integration appeared first on Infer: Predictive Lead Scoring for Sales & Marketing This month we have several new updates to share with you regarding our Prospect Management Platform (PMP).
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Lead Scoring, Marketo] The Key to Building Long-Term Relationships with your Leads
    Insight is no longer an option, but a necessity when trying to generate and nurture leads to fruition. If the email you’re sending doesn’t relate to a prospect or lead personally, it’s not going to be effective. Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Lead Scoring, Marketo] True Influence InsightBASE Simplifies Use of B2B Intent Data
    B22B lead generation vendor True Influence today announced a new product to help fill these gaps. InsightBASE also differs from predictive marketing vendors who use intent data as inputs to their scoring systems and in some cases also provide lead lists: although predictive models almost surely do a better job of isolating the best prospects than InsightBASE’s simple profiles plus surge tracking, the models add considerable cost and complexity.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Lead Scoring, Marketo] Sell, Don’t Repel: How to Make Sense of the Retargeting Landscape
    Based on behavior: There are tools such as Marketo’s AdBridge that also enable you to retarget buyers or potential buyers based on key behaviors like visits to a particular page, a lead score, or recent purchase. Demographics: You can also leverage a solution, like Marketo, to retarget key buyers based on who they are. Author: Divya Dutt If at first you don’t succeed, try, try again.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Lead Scoring, Marketo] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    At Marketo, not only do we provide leading tools for marketers to be better marketers, we also use a lot of great technology ourselves. I recall a webinar in 2013 with David Gerster, former head of data science at Groupon, where we dove into how Marketo used data science and predictive marketing technology from Gainsight to help turn big data on our customers into insights to drive increased customer success.
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Lead Scoring, Marketo] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    In 2015, predictive lead scoring solutions became very popular for just this reason. You can find similarly vetted solutions for Oracle CRM on the Oracle Cloud Marketplace and solutions that integrate with Marketo on LaunchPoint. If your company hasn't started yet, lead the initiative yourself. Here’s how top B2B companies approach annual planning.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Lead Scoring, Marketo] Marketo + SnapApp = Integrations As Easy As Pie
    As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo. Maybe, but considering how much I’m in Marketo, and how much I think about ways my campaigns can engage prospects – it’s really not that weird. With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. SnapApp’s REST API can read Marketo cookies!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 19, 2015
    [Lead Scoring, Marketo] [Ebook] Have Your Lunch–And Have Time To Eat It—4 Reasons Why You Should Consider Marketing Automation
    Deliver Prioritized Leads to Sales. Marketing automation enables you to utilize key tools to deliver the ‘best bet’ leads to sales. One of these tools is lead scoring. Marketing automation also integrates seamlessly with your customer relationship management platform (CRM), which means your sales team doesn’t have to log into yet another platform, but instead they will see lead information natively. Author: Heidi Bullock Let’s face it.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 12, 2015
    [Lead Scoring, Marketo] [Cheat Sheet] How a “Good Enough” Marketing Automation Solution Can Hurt You
    A complete solution allows marketers to trigger workflows based on just about any criteria, such as lead score or account opportunity stage and any changes to those, all in one place, using a simple interface. Author: Neha Shah “I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or a larger enterprise, you’re always looking for ways to increase your team’s productivity.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 4, 2015
    [Lead Scoring, Marketo] Are MQLs a Vanity Metric?
    The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. A large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. I’ve never talked to a buyer who said, ‘I’m in the sales-accepted lead part of the purchase process.’” He also added: “Let’s be clear, those aren’t leads.
  • LEANDATA  |  WEDNESDAY, NOVEMBER 4, 2015
    [Lead Scoring, Marketo] Are MQLs a Vanity Metric?
    The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. A large amount of leads are poured into the top of the traditional funnel. They go through a lead-scoring system – with some receiving the official stamp of approval from marketing. I’ve never talked to a buyer who said, ‘I’m in the sales-accepted lead part of the purchase process.’” He also added: “Let’s be clear, those aren’t leads.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Lead Scoring, Marketo] 6 Tips to Increase Your Email Marketing ROI
    It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Learn what your leads prefer through A/B testing. If you have a view into which content your leads have viewed or consumed in the past, send related or supplemental content as a follow-up. Such as: What content topic or format do your leads prefer? Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 3, 2015
    [Lead Scoring, Marketo] 6 Tips to Increase Your Email Marketing ROI
    It is the preferred mode of communication for the majority of consumers and is the biggest driver of new leads. Learn what your leads prefer through A/B testing. If you have a view into which content leads have viewed or consumed in the past, send related or supplemental content. Such as: What content topic or format do your leads prefer? Crystal analyzes a lead’s personality based on social media profiles and public data on the Internet.
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