Only B2B

OCTOBER 9, 2024

MQL is dead. They are the bubbles on the surface of your marketing feed. MQLs are little more than surface-level indicators. They represent value for prospects who’ve shown genuine interest through actions like downloading content. Read this blog to discover why MQLs still matter. Not exactly.

Lead Ranking 133

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Work Management 133

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content.

Top of Funnel 337

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 337

Oktopost

JULY 30, 2024

When buyers are motivated by organic demand, they’re less likely to wander out of the sales funnel. But just because they are already interested in your brand doesn’t mean they don’t need your attention to turn into high-quality leads. What Does a Demand Generation Funnel Look Like?

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Top of Funnel Demand Generation Agencies Demand Generation Demand 117

Act-On

APRIL 29, 2024

Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

Act-On

APRIL 26, 2024

Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 246

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 246

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Lets do it.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Act-On

APRIL 10, 2024

But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Educational content builds trust, positioning your brand as a reliable resource while encouraging readers to explore your offerings. Think of your blog as a conversation.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Oktopost

AUGUST 1, 2024

However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. Lead magnets can come in a range of different shapes and sizes.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. But generative AI tools have empowered them in ways GTM teams can scarcely imagine.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Lead Ranking Intent Signal 130

Webbiquity

DECEMBER 10, 2024

Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Today, video content dominates the marketing landscape. The key lies in delivering the right content, in the ideal format, through the proper channels.

Distribution 154

Distribution Paid Content Top of Funnel Webinar Metrics 154

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. Without clear value, your audience will tune out.

Top of Funnel 115

Top of Funnel Digital Marketing Funnels Lead Scoring Lead Ranking 115

Only B2B

SEPTEMBER 11, 2024

Curious why the sales funnel is widest at the bottom yet tapers toward the top? If you focus solely on the bottom of the funnel, you may collect a substantial database but see fewer conversions. So, how can you expand the funnel while driving more conversions? Lead nurturing is about delivering value.

Lead Ranking 71

Lead Ranking Lead Nurturing Top of Funnel Marketing Qualified Leads 71

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel?

Top of Funnel 118

Top of Funnel Marketing Funnels Planning Multi-Channel 118

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape. Demand generation, however, casts a wider net.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Only B2B

JULY 24, 2024

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. To meet targets and drive growth, it’s crucial to focus on identifying and converting Sales Qualified Leads (SQLs).

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Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, mid-stage buyers to case studies and Webinars, and so on.

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Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Marketing Insider Group

OCTOBER 18, 2021

But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Your content. Ready to learn how to do it?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Ranking 363

markempa

NOVEMBER 14, 2024

When targeting high-value accounts, a broad list of generic leads won’t cut it. For account-based marketing (ABM) to succeed, you need a highly targeted list based on your Ideal Customer Profile (ICP). Buying an off-the-shelf list of names rarely leads to meaningful engagement, especially in complex B2B sales.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing Sales Qualified Leads ABM 120

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Martech

FEBRUARY 27, 2025

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Automated email nurturing acts like an extra team member in your sales funnel.

Top of Funnel 82

Top of Funnel B2B Sales Enterprise Management Marketing Automation Services 82

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? Lead scoring allows you to master the follow-up.

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Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Marketing Insider Group

AUGUST 23, 2021

Google has finally made it official: Content marketing is now its number one ranking factor. If your company has dragged its feet on making content marketing the hub around which all its other marketing efforts revolve, you need to do an abrupt about-face. In other words, content marketing.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Litmus

OCTOBER 17, 2024

That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business. An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers.

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Zoominfo

NOVEMBER 1, 2024

Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Webbiquity

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. You might start by creating a “Five tips to…” post with seven slides, where the first slide teases the contents of the carousel. However, videos are arguably more impactful.

Top of Funnel 198

Top of Funnel Effectiveness B2B Business 198

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. What is the B2B Buyer Journey? Decision: The buyer selects a vendor and finalizes the purchase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Only B2B

MARCH 12, 2025

Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation. How Do You Nurture B2B Leads with Webinars?

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Rather than explicitly stating, “You recently viewed this product,” we subtly embedded content and products the subscriber had browsed over the past month.

Lead Nurturing 94

Lead Nurturing Relevance Top of Funnel Multivariate analysis 94

The Customer

AUGUST 9, 2024

People buy from people they like, and from brands that exhibit similar values to theirs, and so on. Significantly, the research showed 86% of the branded podcasts tested sparked an average eight-point increase in affinity score – creating a “halo effect” among those who heard the show. People place more trust in people they like.

Lead Scoring 99

Lead Scoring Lead Ranking Top of Funnel Marketing Qualified Leads 99

FunnelEnvy

NOVEMBER 25, 2024

In the B2B and SaaS competitive landscape, all leads are not created equal. Generating high-quality marketing qualified leads (MQLs) is a crucial feeder for the sales funnel to help maximize marketing ROI and drive revenue growth. What is an MQL in B2B?

High Quality Lead 72

High Quality Lead Lead Ranking Marketing Qualified Leads Sales Qualified Leads 72

Marketri

OCTOBER 15, 2024

As I shared in this post inspired by world-renowned designer and architect Antoni Gaudi , there’s a noticeable lack of creativity across marketing, and it’s threatening the very results we’re tasked with delivering. I call it a sea of sameness; another marketer described it as the beige-ing of content.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. But with so many lead generation tactics available, it can be difficult to determine the most productive techniques and channels to focus on. What is B2B Lead Generation?

Tactics 326

Tactics Sales Qualified Leads Generation Lead Scoring 326

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. The BANT process can help you find higher-quality leads.

Cost per Lead 318

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 318

Only B2B

DECEMBER 4, 2024

Timing is everything in sales and B2B marketing. To get high-quality leads, you must reach them before your competitors do. If you dissect your sales process, you will find two key factors: connection and action. But what’s the best way to find high-quality leads? What is Intent-Based Marketing?

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Launch Marketing

SEPTEMBER 4, 2024

Lead generation is at the top of everyone’s minds right now. How can your organization generate more leads? What marketing methods are the most effective to fill the sales funnel with qualified prospects? How can you convert more leads? We’ve got you covered.

Sales Qualified Leads 84

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 84