Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
Customer Experience Matrix
JUNE 27, 2014
Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. This model can score new leads and classify existing opportunities in the sales pipeline.
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