The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. How well do leads on average match up with your ICP?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Webbiquity

MARCH 31, 2025

Image credit: Artem Podrez on Pexels Over the past two decades, in collaborations with industry leaders like Salesforce and HubSpot , its become clear how essential it is for businesses to establish effective demand generation strategies. This post looks at 10 practical ways to boost leads and maximize your demand generation.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. From identifying high-performing reps to forecasting future revenue, this technology provides the clarity sales leaders need to drive results. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Zoominfo

OCTOBER 24, 2024

And in the age of AI-assisted sales, what was once a long process of research, targeting, and crafting outreach has now become remarkably fast. But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. What is AI Sales Assistant Software?

Enterprise Management 211

Enterprise Management Marketing AI Work Management Marketing Management 211

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Strategic calls-to-action and internal links turn blog readers into leads, guiding them through the sales funnel seamlessly. Repurposing older content extends its lifecycle.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Paid Content 298

Paid Content Planning Work Management Marketing Management 298

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign.

Top of Funnel 143

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 143

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

Marketing Automation Services 304

Marketing Automation Services Marketing AI Marketing Automation Work Management 304

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. You can throw in tactical skills like effective messaging, multi-threading, persuasive cold-calling, and much more.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Reporting? What is CRM Analytics?

CRM 283

CRM Analytics Customer Satisfaction Allocation 283

Vision Edge Marketing

MAY 13, 2025

They may evaluate changes to the business model, growth strategy , operational process, or something else that will improve performance and their odds of success. Tweaks: Incremental changes that address specific issues or enhance existing processes that result in performance improvements. Well define our terms as follows.

Urgency Marketing 239

Urgency Marketing Marketing & Strategy Marketing Management SWOT 239

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel?

Top of Funnel 121

Top of Funnel Marketing Funnels Planning Multi-Channel 121

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. By using CRM growth strategies in your business, you can take advantage of the potential of customer data, refine workflows, and create targeted strategies for meaningful interactions.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Vision Edge Marketing

JANUARY 28, 2025

What they have learned is that a customer-centric strategy provides an excellent path for addressing both. A customer-centric growth strategy is more than just a buzzword ; it’s a proven approach that places the customer at the heart of every business decision. As such it requires implementing best practices.

Practices 263

Practices Work Management Marketing Management Best Practices 263

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading. Are visitors truly reading the content?

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

Zoominfo

OCTOBER 9, 2024

The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.

Enterprise Management 130

Enterprise Management Marketing Automation Services Work Management Marketing Management 130

Martech

AUGUST 14, 2024

A year of changes requires a shift in tactics for email marketers. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era. Additionally, Google’s website domain upgrades and stringent spam threshold rates have all posed formidable obstacles for marketers.”

Deliverability 121

Deliverability Email Marketing Tactics Work Management 121

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results.

Tactics 126

Tactics Top of Funnel Lead Ranking B2B Thought Leadership 126

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. Its not just about keeping up with trendsits about leading the way.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Tomorrow People

OCTOBER 21, 2024

Account-based marketing, when done right, has proven itself to be a leading strategy for driving revenue. According to the ABM Leadership Alliance, 87% of marketers report higher ROI with ABM than with other marketing approaches. But here’s the catch: ABM works best when marketing and sales are aligned.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition.

Marketing Analytics Tools 240

Marketing Analytics Tools Enterprise Management Product Work Management 240

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Vision Edge Marketing

OCTOBER 22, 2024

In their book, Geeks and Geezers: Leading and Learning for a Lifetime , Warren G. we’ll explore how three elements data-driven insights, advantageous excellence, and stellar performance management enable business leaders and boards of directors (BODs) to create something new or bring about change when they emerge from the crucible.

Marketing AI 317

Marketing AI Work Management Marketing Management Customer Satisfaction 317

Martech

JANUARY 14, 2025

Despite this, marketers spend remarkably little effort on customer retention. About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your world? Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. Give me leads.

Effectiveness 132

Effectiveness Marketing & Strategy B2B Marketing Management 132

WordAgents

APRIL 8, 2025

A good social strategy is powerful. As a business owner, understanding these psychological triggers gives you a tremendous opportunity to develop a social strategy that connects with your audience. As such, marketing strategies should align with your audience’s psychological needs.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Vision Edge Marketing

APRIL 15, 2025

Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his commitment to bridge the gap between executive leadership and boardroom strategy. Either it matches the narrative of the mission/strategy or it doesnt.

Enterprise Management 244

Enterprise Management Work Management Lead Ranking Marketing Management 244

Vision Edge Marketing

MAY 20, 2025

Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. Every company weve ever worked with that has gone through a merger or acquisition has told us that the integration process was anything but a cakewalk.

Work Management 175

Work Management Marketing Management Process Service 175

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Sound familiar? This disconnect is expensive.

Marketing AI 115

Marketing AI Lead Ranking Marketing Qualified Leads Lead Scoring 115

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. When spend stops, leads stop. On the surface, paid campaigns promise quick wins.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Zoominfo

JULY 7, 2025

Every sales team eventually hits the same wall: more prospects than time. Reps get spreadsheets full of accounts, but no real direction on where to start. Without clear signals, they chase leads that look good on paper but go nowhere. It’s guesswork disguised as strategy. Reps know exactly who to go after, and why.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Analytics Tools Sales Qualified Leads 130

WordAgents

JUNE 19, 2025

If your team doesn’t have the time, process, or in-house skill to publish this content regularly, you can outsource the execution without losing control of the voice or goals. Organic marketing includes more than SEO: email, referrals, and social channels all fall under that umbrella. Don’t try to rank for ten ideas at once.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

WordAgents

MAY 6, 2025

Between serving clients, managing operations, and planning for growth, content tends to fall to the bottom of your priority list. However, that comes with hefty overhead costs, benefits packages, ongoing training needs, and management time that most growing businesses can’t justify. Running a business is demanding.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.

Marketing Analytics Tools 147

Marketing Analytics Tools Marketing & Strategy Marketing Strategy Zoominfo 147