Marketing Insider Group

SEPTEMBER 9, 2024

Having an effective sales funnel is crucial for converting prospects into loyal customers. It’s like a pathway that guides potential buyers through the awareness, interest, decision, and action stages, ultimately leading to a sale. A good funnel conversion rate is typically between 3% and 5%. What is a Sales Funnel?

Top of Funnel 312

Top of Funnel Funnel Advertising Marketing Management Conversion Rate 312

Martech

JANUARY 14, 2025

How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? No one consumes media in a vacuum, so why limit your marketing to a single channel? If it sounds too good to be true, it probably is.

Top of Funnel 122

Top of Funnel Marketing Funnels Planning Multi-Channel 122

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading. Are people reaching your calls to action?

Top of Funnel 194

Top of Funnel Marketing AI ROI Multi-Touch Attribution 194

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. What is an email marketing checklist? Table of Contents Getting to the Inbox 1.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Demand Generation Agencies 190

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 190

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign.

Top of Funnel 143

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 143

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

WordAgents

APRIL 10, 2025

B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. 61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative.

Cost per Acquisition 195

Cost per Acquisition Paid Search Agency Cost per Lead SEO 195

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Small Business Marketing 194

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 194

WordAgents

JUNE 19, 2025

Organic marketing includes more than SEO: email, referrals, and social channels all fall under that umbrella. Why SEO Content Still Drives Organic Growth Most businesses don’t fail at SEO because of strategy—they fail in execution. Don’t try to rank for ten ideas at once. But first, it’s worth knowing what still works—and why.

Top of Funnel 195

Top of Funnel SEO Organization Practices 195

Webbiquity

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. When marketing can put some of that work on autopilot. But do you know what else helps?

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. At best, they may be segmented by company size (SMB, Mid-Market, Enterprise) but little else. Structuring Customer Marketing Based on Lifecycle Stages.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Oktopost

AUGUST 1, 2024

However, there is a bright side: new technologies and tools enable businesses to take their lead generation game to the next level, improving customer acquisition and retention. By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Top of Funnel 118

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. In this chaotic environment, the clarity of intended outcomes often gets lost.

Impressions 125

Impressions Top of Funnel Lead Ranking Lead Scoring 125

WordAgents

MAY 6, 2025

You need a partner who can help set goals, build publishing systems, and create content that brings in new leads while you focus on serving existing clients. They deliver essential content without overwhelming you with complex strategies you’re not ready for. But how do you know what content you need at each growth stage?

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

WordAgents

JUNE 12, 2025

When you’re publishing for traffic, conversions, and consistency at scale, the outline is the strategy. blog outline, article outline) Aligns with the funnel stage: How-to and listicles often win at the middle of the funnel (MOF) Don’t wait to write the title after the draft. struggle with getting content to rank, and 70.6%

Top of Funnel 195

Top of Funnel Lead Ranking Work Management Intent 195

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Lead Ranking 121

Lead Ranking Digital Asset Management Top of Funnel Marketing AI 121

Launch Marketing

SEPTEMBER 4, 2024

Lead generation is at the top of everyone’s minds right now. How can your organization generate more leads? What marketing methods are the most effective to fill the sales funnel with qualified prospects? How can you convert more leads? Another great thing about webinars is that they are lead generation engines.

Sales Qualified Leads 106

Sales Qualified Leads B2B Marketing Lead Scoring Lead Ranking 106

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Outgrow

JUNE 23, 2025

Marketing Funnels Reimagined: Quiz Funnel Strategies That Transform Email Drip Marketing Your prospects scroll past another generic lead magnet. They click, engage, and before they know it, they’re part of your quiz funnel ecosystem. But generic funnels treat everyone the same.

Marketing Funnels 52

Marketing Funnels Top of Funnel Enterprise Management Email Marketing 52

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. Its all about that sale or lead, both easily measurable results. The result? Processing.

Lead Ranking 98

Lead Ranking Lead Scoring ROI Advertising Agencies 98

sagefrog

FEBRUARY 3, 2025

Success in B2B marketing isnt just about delivering the right message. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust. Disjointed efforts can lead to mixed signals, missed opportunities, and weakened brand trust.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Top of Funnel 95

Top of Funnel Marketing & Strategy Marketing Strategy Content Marketing 95

Zoominfo

JANUARY 24, 2025

For todays sales teams, data and signals are the foundation for smarter strategies, better decisions, and consistent growth. Thats why weve assembled this guide, based on third-party rankings and customer reviews, along with our own expertise, to help you make the right choice. What is Sales Analytics Software?

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Top of Funnel 325

Top of Funnel Marketing & Strategy Marketing Strategy Planning 325

Webbiquity

JANUARY 23, 2025

As artificial intelligence and machine learning blend with traditional marketing practices, the distinction between technical and creative skills continues to blur. Marketing agencies particularly seek talent who can bridge these technical and creative capabilities.

Lead Ranking 152

Lead Ranking Work Management Marketing Automation Services Paid Search Agency 152

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. But its all a lie.

Marketing & Strategy 106

Marketing & Strategy Marketing Strategy Ad Building Paid Search Agency 106

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Optinmonster

SEPTEMBER 27, 2024

Are you looking to streamline your online store’s marketing and boost sales? eCommerce marketing automation is the key. Then, you can focus on other important tasks while your automations effortlessly convert leads into sales. In this guide, I’ll share 5 of the best strategies for ecommerce marketing automation.

Marketing Automation Services 102

Marketing Automation Services eCommerce Marketing Automation Top of Funnel 102

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. The BANT process can help you find higher-quality leads.

Cost per Lead 315

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 315

Webbiquity

JULY 1, 2025

Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. 96% of marketers say videos improve user understanding of their products. But in the world of marketing, it’s not that simple.

Top of Funnel 141

Top of Funnel Video Marketing Paid Search Agency Trends 141