LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. The resulting picture is much prettier than before because the main changes in LoopFuse have been improvements in the user interface. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

Genius.com Offers Free Edition: How Much Does It Lower True Cost of Entry?

Customer Experience Matrix

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. I discussed this at some length in my June post on the Loopfuse’s free product. That is, it captures and tracks leads but doesn’t do sophisticated lead nurturing.

Cost 171

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Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

For example, LoopFuse found that nearly twice as many used email and web landing pages as lead scoring. Still, it's being applied to lead scoring (creating the actual scoring formulas automatically, instead of asking users to define them); to content selection (letting the system predict which content a visitor is likely to want); and to contact frequency (letting the system determine how often a lead should be contacted).

Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. The functions cover all the marketing automation bases: you can import contacts or enter them manually; assign them to lists; create emails, Web pages, and Web forms; upload other assets; assign points for lead scoring; build multi-step, branching campaign flows; and integrate with CRM systems. Lead scoring is also fairly powerful.

Act-On Buys Marketbright Assets

Customer Experience Matrix

In fact, the risk is so low that Act-On has actually reduced its free trial period from 30 days to 14 days and eschewed the freemium offers used by competitors Genius and LoopFuse. For what it’s worth, Genius and LoopFuse seem satisfied with their freemium results. Complex nurture campaigns and lead scoring are used much less.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation


Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here’s an example of Loopfuse Marketing Automation. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts. B2B Lead to Sale Process Lead Nurturing Marketing Automation

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Raab Associates’ primary business for the past two decades has been selecting systems, so we have a well-defined methodology for vendor scoring. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types.

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SMB Marketing Automation: Getting Started with Content Strategy


I’ve been hired my firms past and current with the challenge to generate quality leads and manage marketing automation drip campaigns. Many of these firms are excited to have a tool such as Act-On, Hubspot, Loopfuse, Mindmatrix, Net-Results, Infusionsoft, and countless other platforms. The chicken and egg concept occurs when these platforms are in place, but not enough leads to support its use effectively until a steady stream of leads begin happening. .

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Marketing Automation Trends for 2010


Matthew Quinlan , VP Field Operations, Loopfuse. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active.

How to Excel With the Most Underused Marketing Automation Features


From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Based on 361 respondents, Loopfuse showed that, while many users have adopted the basic features of its marketing automation tools , most haven't started using many of the more advanced features. Lead Nurturing. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. In both these scenarios, emails emerge as the most popular lead nurturing channel. Lead (193).

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Customer-centricity is essential to lead management maturity.