article thumbnail

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. Anecdotal Validation.

article thumbnail

What's it take to generate leads that fuel your forecast?

ViewPoint

At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Continuous learning and validation, client collaboration and responsive planning are some of the agile approaches we take—and the reason why we keep clients, and CMOs keep coming back.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Should the Sales Close Rate Be?

ViewPoint

One of the biggest software companies in the world has a division that spends over $200,000 per year on leads that sales refuses to follow-up on. Because a few years ago the sales group asked us (PointClear) to validate those so-called leads and it turned out that only 1.8% Why don’t they follow-up?

article thumbnail

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We There's always more insight and validation to be had. We are not the low-price leader.) Today, in this blog, I share some recent findings: Jonathan Farrington. Continual learning at its best!

article thumbnail

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

This award was made possible because of our team’s ability to develop and apply marketing analytics innovations that improve operational efficiencies and deliver to clients the qualified leads they need. Validation and full deployment. We then contact the discrete segments in a series of identical outbound tests.