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Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

I know a number of people are joining us live on the Sales Lead Management radio network. We are also available through podcasts anytime. I really like that answer because it’s not, “Well, this is a lead qualification issue, this should be marketing.” Thanks for joining us live. Dan Frohnen: Yeah.

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Sales Pipeline Radio, Episode 112: Q&A with Raviv Turner, CEO at CaliberMind @ravivturner

Heinz Marketing

Most of the reasons why marketing can’t prove value and impact are data related, yet we prefer to outsource this – lead qualification, ICP score, account scoring, lead routing are all data problems before they are marketing problems. So not just top of the funnel kind of vanity matrix used to MQL SQL what not.