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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Humans can’t read the entirety of Wikipedia. GPT-3 can write convincingly about “Ecommerce analytics” but less convincingly about “Shopify analytics”; it can tackle “lead nurturing” with aplomb but descends into falsity when tasked with “lead nurturing sequences in HubSpot.” Humans can’t produce en masse.

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How the Halo Effect Drives Better Demand Generation Results

Markempa

In this post, I’m going to explain how the halo effect applies to lead generation. You are adding value in the same way you do with prospects when you do lead nurturing. .” He didn’t know it the time, but he explained a cognitive bias called the halo effect. What is the halo effect?

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Share this on FriendFeed. Tweet This Post.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Share this on FriendFeed. Tweet This Post.

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Marketing Automation: When and Where to Implement

BOP Design

The best explanation of marketing automation is from Wikipedia: Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. [1].

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Turn B2B Buying Into a Social Experience

Tony Zambito

Image via Wikipedia.   The social experience is a new way of bringing the 1-to-1 customized approach to each potential opportunity and lead nurturing situation.  B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

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How to Focus on Buyer Goals to Grow Top Line Revenue

Tony Zambito

Image via Wikipedia. Many organizations have a game plan for demand generation, lead nurturing, sales promotions, marketing tactics, and the likes.  Recently, I watch the HBO documentary on the legendary UCLA Dynasty where UCLA won ten NCAA basketball titles in twelve years between 1964 and 1975.