The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. I spoke to Daniel Kushner, CEO of B2B social media management platform company Oktopost , for his perspective. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Marketing Insider Group

AUGUST 7, 2023

Image Source: Gitnux Blog Imagine you’re at a networking event. In the B2B world, this is called lead nurturing, and serves as a powerful tool to convert leads into buyers. Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard.

Conversion 208

Conversion Top of Funnel Content Lead Nurturing 208

markempa

AUGUST 29, 2007

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Tomorrow People

MARCH 8, 2018

Social media networks are booming and blogs are part of the everyday online landscape. Where do they spend time when they are online, i.e. do they visit blogs, social media or specialist forums? We use Hubspot to score leads for our clients to identify which leads are the most engaged and the furthest down the buying process.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

KoMarketing Associates

JUNE 2, 2016

Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix.

Social Media 120

Social Media Budget Programs Media B2B 120

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Zoominfo

FEBRUARY 27, 2021

LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. As the top professional-based social networking platform, it’s a no-brainer that LinkedIn would create a sales intelligence solution to take those connections to the next level.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Adobe Experience Cloud Blog

JUNE 3, 2010

While lead nurturing generally takes place after you have gathered this information, there are times when qualified prospects are coming to you before you know who they are and how to reach them through, social media. Not if you’re seed nurturing. This is what makes social media marketing specifically so important.

Lead Nurturing 48

Lead Nurturing Social Media Sales Qualified Leads Lead Scoring 48

Heinz Marketing

JUNE 20, 2023

Create multi-channel lead generation campaigns that target your ideal customers. This may involve search engine marketing, social media advertising, email marketing, or content syndication to attract and capture leads. This amplifies positive word-of-mouth and strengthens your brand’s reputation.

Webinar Metrics 101

Webinar Metrics Marketing & Strategy B2B Thought Leadership Word of Mouth 101

Oktopost

OCTOBER 8, 2023

In this article, we’ll explore four strategies to effectively nurture prospects through the sales cycle so you can close more deals. It outlines the timing, frequency, and type of communication (such as emails, phone calls, social media interactions, and follow-ups) to systematically move a prospect through the sales process.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

MARCH 11, 2024

Search engines and social networks are optimizing for in-feed consumption. Unsolicited lead nurturing Lead nurturing is one of the linchpins of marketing automation. (What problem does your company solve?) Brand affinity. Immediately, when possible. Don’t be weird.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

SalesIntel

FEBRUARY 19, 2024

While the marketing team needs to generate sales qualified leads , the sales team needs to capitalize on the opportunities created by the marketing team. The key is to optimize your sales process and get better at giving presentations, handling objections, lead-nurturing, and more. So how do you run a lead-nurturing program ?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

BOP Design

MARCH 22, 2021

We all hope that we’ll be returning to a world of in-person events, lunch meetings, and networking mixers very soon. If done thoughtfully, these content pieces are incredibly useful to prospects, can be used to nurture leads or generate leads, and move a potential client closer to a purchasing decision.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Scoop.it

OCTOBER 6, 2020

Lead Nurturing. Not all leads are ready to buy when you first reach out to them. Curated content is a great lead nurturing tool. Run training for your sales team to help them track down relevant content that speaks to their leads’ pain points and helps them to overcome common stumbling blocks in the sales process.

Curation 92

Curation Top of Funnel Content Lead Nurturing 92

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

BOP Design

DECEMBER 3, 2020

As leaders started to see that we were in for the long haul of uncertainty, they looked to marketing channels that worked and were safe for their employees and their prospects (especially since anything in-person like tradeshows or networking events were canceled). The most effective lead nurturing strategies approach each lead as unique.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

KoMarketing Associates

MAY 26, 2016

As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. So, Why Does Social Matter to B2B Companies?

Social Media 183

Social Media SEO Media B2B 183

Martech

FEBRUARY 8, 2024

We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing. Lead nurturing. Dark social. Instead, they rely on their network of peers — which is untrackable. It was empowering. SEO is atrophying.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Only B2B

OCTOBER 26, 2023

Must Read: How to Build a B2B Email List that Converts: Proven Strategies and Future Trends Using social media: Fostering Communities and Driving Engagement The world of social media platforms is teeming with B2B opportunities. Remarkably, 84% of C-level and VP-level buyers harness social media to make informed purchasing decisions.

Sales Qualified Leads 62

Sales Qualified Leads B2B Sales Lead Ranking Top of Funnel 62

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers.

Top of Funnel 100

Top of Funnel Social Media Media Thought Leadership 100

KoMarketing Associates

FEBRUARY 13, 2020

Forrester reports that interactive content leads to: Business growth: as a result of higher conversion rates, from improved lead generation processes and accelerated lead nurturing. Content also offers value by arming sales with a resource, educating potential buyers, generating social media shares, and more.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Valasys

AUGUST 18, 2020

It is a popular professional social networking website used by professionals to connect with each other. LinkedIn, besides, being a popular professional networking website can also be used as an effective tool to generate leads for B2B companies. Attract Prospects Using Social Media Channels.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

Tiecas

OCTOBER 30, 2023

Tip 4: Lead Nurturing—Cultivating business relationships through industrial email marketing Lead nurturing plays a pivotal role in long sales cycles typical in the industrial sector. You can streamline lead nurturing by using one of many Marketing Automation solutions that are out there.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Hubspot

JANUARY 17, 2012

More and more marketers are recognizing the importance of incorporating social media into their marketing mix. In addition, companies that use Twitter average 2x more leads than those that don't. But are you considering all the various ways you can effectively leverage social media?

Social Networks 28

Social Networks Social Media Top of Funnel Media 28

Lead Forensics

JANUARY 18, 2024

The key to bountiful lead nurture lies in ensuring each prospect gains an individual buyer journey, perfectly suiting their business requirements and product needs. Discover popular methods for curating an effective lead nurturing strategy, driving exceptional business results.

Lead Nurturing 52

Lead Nurturing Lead Ranking Lead Scoring Leads 52

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The transient nature of online and social media means you’ve got to find multiple ways to get the word out and keep the word out. eBooks) on your social channels regularly. Like, retweet and comment on social posts. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Vision6

JUNE 4, 2023

Lead-nurture email series A lead-nurture series is a strategic sequence of messages created to guide consumers through each buyer journey stage. This email is the perfect example of a lead-nurture series that follows up with event attendees to continue the conversation.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

Bluetext

OCTOBER 2, 2023

AUSA’s Annual Meeting offers a unique opportunity to network with other defense contractors and military personnel, gain insights into the Army’s priorities heading into the following year, and stay updated on industry trends. Network with Purpose: Networking is one of the main reasons people attend conferences.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

NuSpark Consulting

MARCH 3, 2016

That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Always include an image of the white paper in your social promotions to increase the likelihood people will share them. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

DivvyHQ

FEBRUARY 11, 2022

In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. So how can B2B marketers still leverage social to get some traction in the sales department? But the B2B world is very different.

Social Marketing 72

Social Marketing B2B Marketing B2B Social Networks 72

SalesIntel

FEBRUARY 19, 2024

While the marketing team needs to generate sales qualified leads , the sales team needs to capitalize on the opportunities created by the marketing team. The key is to optimize your sales process and get better at giving presentations, handling objections, lead-nurturing, and more. So how do you run a lead-nurturing program ?

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. Distributors & Channel Partners.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Brandpoint

DECEMBER 13, 2021

If your company’s digital marketing, from the way you focus on demand generation to how you present yourself on social media, to your digital sales tools and online employer brand, are not top notch, you’ll feel it sooner than you realize. (If Read More: What is Corporate Social Responsibility?] If you aren’t feeling it already.)

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Onalytica B2B

NOVEMBER 17, 2016

LEAD GENERATION. An influencer relevant to your industry will have a whole new network of additional relevant people that you may or may not have been aware of- whether they be other influencers with their own network or potential prospects. LEAD NURTURING. SOCIAL SELLING. EMPLOYEE ADVOCACY.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Hubspot

MAY 25, 2012

We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Sounds like social media offers a pretty natural opportunity for lead nurturing, eh?

Lead Nurturing 28

Lead Nurturing Social Media Campaigns Media 28