article thumbnail

12 Solutions to Ecommerce Sites' Biggest Marketing Challenges

Hubspot

What is lead nurturing? Lead nurturing is the process of building a relationship with potential customers via email so they eventually become ready to buy and become a customer. Are screencasts (video or audio) on the site really effective in engaging potential customers? Keep the videos short and to the point.

article thumbnail

The Eight Best Online Tools for Sales Professionals

Webbiquity

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. 3) Close.io. . #38: