PathFactory

JUNE 16, 2023

A B2B Lead Nurture Manual: Best Practices for the Perfect B2B Lead Nurture Flow According to our 2023 Content Intelligence Report: The Rise of the Anonymous B2B Buyer , B2B content consumption has started to normalize when compared to the huge spike of content consumption during the pandemic. Don’t panic.

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59

PathFactory

DECEMBER 17, 2018

This concept is supported by numerous reports that have shown that connect rates are highest when you follow up on hot leads immediately after they interact. We consistently end up way ahead of our Marketing-driven SQO goals. The power of the binge: Empowering BDRs and Sales.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

PathFactory

APRIL 20, 2021

Let’s be honest: 2020 was a tough year for lead nurturing. According to Demand Gen Report’s 2020 Lead Nurturing Survey Report, 77% of respondents said it was challenging to maintain a lead nurture program during the pandemic. We’ve compiled everything you need to know into this handy nurture building manual.

B2B Marketing 105

B2B Marketing Ad Building Marketing Qualified Leads Lead Ranking 105

PathFactory

SEPTEMBER 12, 2018

They can track how many assets are being consumed and only the most engaged leads are presented with a form and sent to sales. As a result of this approach, they saw a 30% lift in MQL to SQO conversion rates.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

PathFactory

SEPTEMBER 27, 2018

Conversion rate optimization is a lot of work and that work is literally never done. As a result, a whopping 20% of visitors presented with forms filled them out and Nimble was increased their MQL-to-SQO conversion rate by 30%. Learn more about Nimble’s on-demand website content strategy. This one is really, really simple.

Top of Funnel 40

Top of Funnel Sales Qualified Leads Lead Ranking B2B 40