Increasing Marketing ROI: The Top 5 Tips from our B2B Thought Leaders
Modern B2B Marketing
APRIL 13, 2009
Lead Nurturing — "Lead nurturing is having consistent and meaningful communication with viable customers regardless of their time to purchase. One of the speakers at a conference recently said, 'someone is a lead for life'. I would agree with that sentiment," said Brian Carroll, author of the popular book, " Lead Generation for the Complex Sale ". lead management. Increasing. marketing ROI is on every marketer's mind in today's business climate.