KoMarketing Associates

APRIL 27, 2017

Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

markempa

OCTOBER 2, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

The Point

AUGUST 20, 2015

When marketers rate trade shows as their most effective lead generation tactic, it tells you that programs are being judged on volume and speed, i.e. their ability to generate large quantities of leads in a short period of time. No wonder lead quality is such a pressing issue.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. How many leads do you generate each month and what is the source of those leads? What is the range of products in which a prospective customer could express interest?

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

markempa

OCTOBER 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation Paper Generation 120

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. A healthcare company recently received a white paper download from Dr. Kildare at the MASH Hospital Unit.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Use multiple excerpts from your new white paper as blog posts (or tweets).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Typically, you set up sequences of email messages with conditional branching. ” But the magic of automation is what happens next. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

APRIL 24, 2009

Agencies may propose client Case Studies or joint presentations focused on what works for any of the following: sales lead generation, lead nurturing, lead scoring, multinational/international demand generation, B-to-B email, paid search advertising, SEO, PR, social media marketing, word-of-mouth/buzz marketing, print advertising, trade shows, webinars/white (..)

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

markempa

AUGUST 11, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. 2 – Lead Scoring Many EMEA marketers are passing leads over to sales as soon as they get, vs implementing lead scoring but they are not alone.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

NuSpark Consulting

JULY 9, 2010

Start lead scoring so that the salespeople create relationships with those leads most likely to buy. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. Are the costs and the amount of trade shows showing ROI. Your current PR plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

NuSpark Consulting

JULY 9, 2010

Start lead scoring so that the salespeople create relationships with those leads most likely to buy. Start lead nurturing through quality content and ongoing drip campaigns to push prospects into sales. Are the costs and the amount of trade shows showing ROI. Your current PR plan.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

The Point

MARCH 13, 2013

Unfortunately, no matter how motivated or well-trained or highly compensated your sales reps, relying on a sales force alone for lead follow-up is almost guaranteed to mean some leads fall through the proverbial cracks.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Webbiquity

FEBRUARY 16, 2016

Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. Most marketers are not satisfied with the effectiveness of their lead-generation programs.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Biznology

JULY 31, 2015

Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Don’t ditch old lead lists. Well worth the wait!

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

NuSpark Consulting

DECEMBER 31, 2011

Consider outsourcing to lead generation consultants who can complement your team; not replace them. Evaluate current media mix for lead generation. Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

SEPTEMBER 9, 2013

We have all downloaded a white paper or attended a webinar. How to Use Lead Scoring to Drive the Highest Return on Your Trade Show Investment. Lead Generation BANT lead generation Lead Management Lead Nurturing Lead Scoring Sales and Marketing Alignment'

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

thePoint

MAY 25, 2018

Whether you are delivering them leads from a trade show, a webinar, your website inquiries, your nurture program, or some digital media campaign (e.g., Which lead responses are identifying new potential companies/contacts that are important to sales and warrant a follow-up introduction (e.g.,

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40

Inbox Insight

APRIL 12, 2020

Trade shows. There’s also a focus on lead quality over quantity, with content such as informative articles, research papers and video content helping to generate demand and feed people through the funnel. Efforts are long-term nurturing, never a quick sale. TV and radio ads. Banner and display ads. Pop-up ads.

Inbound Marketing 97

Inbound Marketing Paid Search Agency Advertising Agencies Planning 97

markempa

DECEMBER 8, 2014

Tweet What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. I thought I’d share my barest-bones lead nurturing strategy.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. However, streaming lead generation today happens best via content-based marketing. After the event, you have it transcribed.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Customer Experience Matrix

JUNE 3, 2009

We also discussed whether an automated lead nurturing campaign can build a relationship between a prospect and the sales rep whose name is on the system-generated emails. See my recent white paper Restoring the Balance for more on this.) Happily, both reps handled the situation well.

Work Management 120

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 120

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. L- Lead Nurturing. Lead nurturing content must be dynamically sent to prospects wherever they are in the buying process, from educational messages to validation messages.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Markempa

APRIL 30, 2019

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. It’s about progression. ” Why?

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Leadspace

JULY 15, 2019

This is where lead nurturing comes in. . What is Lead Nurturing? The lead nurturing definition is simply developing relationships with your leads and nurturing them through the buying process. Let’s dive into lead nurturing a little more thoroughly. Segment Your Audience.

Lead Nurturing 73

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 73

markempa

NOVEMBER 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read How to Nuture Leads article on Marketing2IT.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Adobe Experience Cloud Blog

DECEMBER 3, 2009

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . Check out our Definitive Guide to Lead Nurturing which provides you a worksheet to map this out). Here is my cool paper on B2B Mobile Email Marketing ).

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

SmartBug Media

JANUARY 20, 2020

But what I’m about to dive into in this post isn’t magic—it’s a series of evergreen lead nurturing strategies (automated email campaigns triggered by the activities of a contact in your CRM) that your organization can implement in a fairly short period of time. Open Quote Reminders for Prospects and Potential First-Time Customers.

Lead Nurturing 86

Lead Nurturing Webinar Metrics Marketing Automation Services Marketing & Strategy 86

ViewPoint

MAY 5, 2015

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40