Adobe Experience Cloud Blog

OCTOBER 3, 2011

by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.

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Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This webinar had over 1300 marketers register to learn about lead nurturing from Sergio Balegno, Sr.

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Adobe Experience Cloud Blog

APRIL 22, 2013

You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Instead, many lead nurture tracks include only ebooks or datasheets.

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Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the funnel also presents some unique problems. Leads can become stagnant or cold here. Accelerate More Leads from Specific Segments. Building a repeatable lead nurturing process is the pride and joy of any demand generation marketer. Marketo marketing automation platform makes lead follow up easy.

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Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. Marketing Automation Systems Marketing automation systems further enhance the lead generation process by enabling businesses to nurture and engage with leads through automated workflows. Techniques for Streamlining B2B Lead Generation A.

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Adobe Experience Cloud Blog

JUNE 13, 2011

by Jon Miller Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. Q: What marketing metric(s) should I use to capture lead nurturing effectiveness?

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Adobe Experience Cloud Blog

SEPTEMBER 20, 2009

More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing , our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required : download The Definitive Guide to Lead Nurturing.

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Adobe Experience Cloud Blog

JUNE 7, 2017

For example, if you are an online retailer, and a visitor who has been shopping for winter coats finds your website, a web page for winter coats would be presented first. It’s called Interesting Moments, and it’s a part of the Marketo Sales Insight application in Salesforce. Segment Your Lead Nurturing.

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Adobe Experience Cloud Blog

JANUARY 27, 2009

Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet. Here’s an outline of the topics I covered: Marketo's demand generation funnel.

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The Point

SEPTEMBER 29, 2011

The subject of hot vs. cold leads was a prime topic at a Marketo roadshow event I attended earlier this month, when Paul Albright , the company’s Chief Revenue Officer, gave a compelling presentation on marketing metrics and some of the factors behind his company’s rapid success.

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Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. My boss, Jon Miller, VP of Marketing at Marketo was presenting with two of our awesome customers, Emily Salus of CollabNet, Inc. Integration of nurturing demographic profiles.

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Only B2B

JUNE 19, 2023

Implementing BANT Lead Qualification: Implementing BANT lead qualification requires a collaborative effort between sales and marketing teams. It is essential to align B2B lead generation efforts with BANT criteria.

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LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book).

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PathFactory

JUNE 29, 2020

The eBook is presented in a PathFactory content track as a snackable set of smaller assets rather than one big PDF. This presented us with a unique opportunity: any time someone engages with one of the chapters of our eBook, PathFactory’s content engagement data allows us to determine exactly who has read which parts and for how long.

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The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

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NuSpark Consulting

MARCH 17, 2012

Presenting my first infographic. The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The research was comprehensive; and all had varying respondent demographics.

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Vidyard

SEPTEMBER 1, 2015

Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” But automation isn’t really for marketing or sales—it’s for your customers, both present and future.” So without further ado: Eloqua. Read the post.).

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LeadSloth

OCTOBER 4, 2009

Having seen many of the presentations in San Francisco, I found it useful to classify them in three main categories: Lead Generation. Lead Management. The first is obviously focused on getting more leads into your database, while the second topic focuses on nurturing those leads. Marketo (booth 6).

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DealSignal

FEBRUARY 23, 2023

Webinars are a great way to engage your audience with live or recorded presentations on relevant topics. By offering educational and insightful content in your email marketing B2B lead generation campaign, you can showcase your expertise and position your company as a trusted resource in your industry.

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The Effective Marketer

JUNE 1, 2012

The personas will help drive your content marketing efforts and your lead nurturing programs. You can go back to that content marketing matrix you created earlier and start plugging scores for the different types of content, or use it to guide conversation with sales on how to score leads. Step 3: Content Marketing Audit.

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DemandBase

MARCH 1, 2019

Marketo—one of the leading providers of marketing automation software— offers the following : 80% of marketers who track ROI say that ABM outperforms other marketing strategies, often significantly. Why ABM Works. Everyone says that ABM works—but as with most new endeavors within a company, there needs to be hard data to prove that.

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KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

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LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Over 100 Pardot customers from all over North America attended this event.

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Vidyard

SEPTEMBER 2, 2015

So without further ado: Eloqua “Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.” Marketo “Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. Read the post.)

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Adobe Experience Cloud Blog

JULY 3, 2013

Since I write a lot of the email marketing assets for our lead nurture tracks, I need to think about how to market or talk about our new products and features, especially in the different tracks we have e.g. I will create different marketing copy for emails pertaining to our top-of-funnel nurture tracks vs. our upsell nurture tracks.

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Adobe Experience Cloud Blog

MARCH 16, 2015

This year, Marketo set out to make a splash at the event. On Sunday, Marketo featured four informative sessions around both marketing best practices and the future of marketing. No lead nurturing , and too much focus on the bottom-of-the-funnel. 6,788 opted in leads. That is what the presenters set out to discuss.

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Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

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Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

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Adobe Experience Cloud Blog

NOVEMBER 22, 2011

Remember, it is an iterative process in that once you have lead scoring defined and working, make sure you revisit and enhance it based on information you’ve collected over time. All other lead status values should have a time limit, and leads that sit idle past the deadline should be automatically recycled for further nurturing.

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Conversica

OCTOBER 9, 2018

Pay attention to the presentation of margins, white space, and embedded images. Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce.

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Adobe Experience Cloud Blog

JANUARY 11, 2010

Learn to improve demand generation , amplify lead nurturing and more with help from these 7 can’t miss B2B marketing webinars. Infuse Innovation Into Demand Generation This webinar from Marketo features a panel discussion with John Watton from ShipServ, David Woodhead from Astadia and Stan Woods from Velocity. Small B2B Team?

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The Effective Marketer

JULY 30, 2012

More importantly, you’ll be ahead of other candidates if you show that you are aware of the following terms, topics, and technologies: Webinars : you should attend a webinar to understand what the experience is like, and if possible present a webinar as well.

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Adobe Experience Cloud Blog

JANUARY 25, 2011

Through the reports they pulled using Marketo Revenue Cycle Analytics , Compendium was able to redefine score qualifications and the definition of “recycle&# to make sure Sales received the most viable leads. Compendium thought that a demo request was a big driver for them in their lead nurturing.

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Adobe Experience Cloud Blog

JUNE 9, 2015

Here’s my preaching moment: We’ve said it before and we’ll say it again: many leads aren’t ready to buy when they first come to you. Marketing automation enables lead nurturing so you can build relationships with prospects over time and strike when the iron is hot. In fact, most of them aren’t. Monitor Real-Time Activity.

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Adobe Experience Cloud Blog

APRIL 7, 2009

About a month ago, I participated in an webinar titled Buyer Behavior in a Recession , presented by Scott Albro, the president and CEO of Tippit. Watch the entire webinar on-demand : Tags: Modern B2B Marketing b2b marketing lead generation lead nurturing marketing in a recession marketo recession tippit.

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Adobe Experience Cloud Blog

OCTOBER 31, 2012

Marketing then continues the conversation with them via email marketing or lead nurturing– waiting for them to respond. Note- if doing lead nurturing your recipients may receive your communications at that same time each week and you may not even know it (because you’re not hitting the send button).

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Adobe Experience Cloud Blog

JUNE 10, 2015

My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. It was like trying to find a needle in a haystack.

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