Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. A new one is that familiarity with the browsed product leads them to discover and purchase a new item. Processing.

Lead Nurturing 101

Lead Nurturing Relevance Top of Funnel Multivariate analysis 101

Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We’ve shared our favorite five lead nurturing examples and strategies. Hardly seems fair, right?

Lead Nurturing 246

Lead Nurturing Lead Ranking Lead Scoring Top of Funnel 246

Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Drip marketing owes its success to its timeliness — it’s all about giving your audience information that’s relevant and valuable when they need it. How does it work?

Lead Nurturing 279

Lead Nurturing Autoresponders Leads Lead 279

Only B2B

SEPTEMBER 11, 2024

The answer lies in lead nurturing—a process that not only broadens your reach but also ensures that leads are continually engaged and guided through every stage, ultimately leading to higher conversion rates. The Importance of B2B Lead Nurturing Multiple decision-makers. Extended research phase.

Lead Ranking 71

Lead Ranking Lead Nurturing Top of Funnel Marketing Qualified Leads 71

Vision Edge Marketing

JANUARY 14, 2025

B2B marketing and sales can be challenging due to competitors, the economy, and supplier management processes, to name just a few contributing factors. Entering New Markets or Launching New Solutions : To grow, many of our customers depend on launching new solutions or entering new markets.

Communities 313

Communities Peer-to-peer Webinar Metrics B2B Thought Leadership 313

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Image source What is Marketing Automation?

Marketing Automation Services 176

Marketing Automation Services Marketing Automation CRM Automation 176

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 185

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 185

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. And yes, webinars drive serious lead generation. 73% of B2B marketers and sales leaders say webinars help generate high-quality leads (Source: Content Marketing Institute ).

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

The Point

MARCH 24, 2025

B2B marketers have long understood that successful demand generation requires tailoring messages and offers to a buyers stage in the lead lifecycle. However, when a prospect becomes a customer, this level of segmentation frequently disappears. Structuring Customer Marketing Based on Lifecycle Stages.

Top of Funnel 157

Top of Funnel Demand Generation Agencies Planning SMB 157

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

KoMarketing Associates

SEPTEMBER 29, 2022

As B2B marketers look for more ways to improve their lead nurturing strategies, new research indicates that they are turning to social media and personalization to do so. That being said, the majority of B2B marketers (46%) are now turning to social media as they look to enhance their nurture programs.

Lead Nurturing 162

Lead Nurturing B2B Marketing B2B Budget Programs 162

Webbiquity

MARCH 31, 2025

Essentially, to engage the right audience and execute impactful campaigns, your sales and marketing teams must work in unisonleveraging analytical tools to understand exactly what your prospects need. By consistently addressing core pain points, Sprout Social fosters trust and positions itself as an authority in social media marketing.

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Schubert B2B

OCTOBER 17, 2024

As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. Here are the top six B2B marketing trends you’ll want to cozy up to this year. Here are the top six B2B marketing trends you’ll want to cozy up to this year. Ready to turn heads?

Account Based Marketing 115

Account Based Marketing Trends B2B Marketing B2B 115

Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Or so you think.).

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Inbox Insight

MARCH 5, 2025

Stay tuned for more insights from top B2B marketing leaders! So Julie, you’ve had a fascinating journey leading up to your role of Head of Demand Generation at Verse. Could you share a little bit about your journey and your career in marketing? So I kind of found my passion in, in-house marketing and demand generation.

Thought Leadership 59

Thought Leadership Lead Nurturing Ideal Customer Profiles Lead Ranking 59

Marketing Insider Group

SEPTEMBER 28, 2020

The right content nurtures prospects throughout your customer journey and ultimately turns them into loyal brand advocates that keep coming back for more. In this article, you’ll learn how to successfully implement a lead nurturing strategy that’s full of impactful content. . Why is Lead Nurturing Important?

Top of Funnel 363

Top of Funnel Buyer's Journey Conversion Digital Marketing Funnels 363

Webbiquity

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. How can you cut through the clutter and find qualified leads? Let’s say you have built an opt-in email marketing tool.

Linkedin 343

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 343

The Point

OCTOBER 29, 2021

If you ask most B2B marketers how they use chat platforms like Drift , the immediate answer would most likely be: converting Web visitors. And now that chat is becoming a staple of the B2B tech stack, creative marketers are finding ever more innovative ways for leveraging their investment to drive engagement throughout the lead lifecycle.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Lead Scoring 350

markempa

APRIL 27, 2017

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. So what can you do to improve your email nurturing results?

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

markempa

JULY 6, 2017

And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. Also, marketers see generating high-quality leads as their number one business challenge according to The 2017 State of Digital Marketing Report published by DemandWave.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Marketing Insider Group

JANUARY 24, 2023

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing.

B2B Marketing 335

B2B Marketing Lead Ranking Lead Scoring B2B 335

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. You can incorporate case studies in content marketing in a myriad of ways. Generate quality leads.

Case Studies 350

Case Studies Case Study Studies Top of Funnel 350

markempa

JUNE 23, 2024

After years of working with B2B companies, I’ll share something I’ve learned: Marketing automation is powerful, but it’s not magic. Through my research and conversations with marketers, I’ve discovered three automation tracks that help build relationships rather than push messages.

Lead Nurturing 156

Lead Nurturing Automation Email Marketing Planning 156

markempa

JULY 25, 2017

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Because right now, the trust gap between marketers and customers has never been wider. And I still do.

B2B Sales 324

B2B Sales Trust Marketing Ethics Paid Search Agency 324

markempa

AUGUST 12, 2021

Are you using empathy in your marketing? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 390

Paid Search Agency B2B Sales Account Based Marketing Marketing 390

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. What’s this content marketing strategy thing all about? The missing element is a clear content marketing strategy. But what exactly is content marketing? Reduce your marketing budget.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Ranking Lead Scoring 267

Act-On

MAY 27, 2025

Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, thats just the beginning. The real work starts once your prospect becomes a customer. But do you know what else helps?

Marketing Automation Services 182

Marketing Automation Services Work Management Marketing Management Automation 182

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Constant Contact.

Marketing Automation Services 294

Marketing Automation Services Email Marketing Marketing Management Tools 294

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 354

Paid Search Agency B2B Sales Marketing & Strategy CMO 354

The Point

DECEMBER 30, 2024

When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. Is there a common understanding of target markets, buying personas?

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Martech

JUNE 19, 2025

Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Where to find them: Email marketing platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud). This indicates that the content is attracting genuinely interested prospects who fit your ideal customer profile.

Paid Content 84

Paid Content Cost per Acquisition Marketing Attribution Lead Ranking 84

Valasys

FEBRUARY 26, 2025

Introduction: VAIS – The Revolution of AI in Lead Nurturing In todays digital landscape, businesses face the challenge of nurturing leads effectively while delivering highly personalized experiences. Deliver predictive insights into lead behavior, enabling sales teams to engage at the right moment.

Lead Nurturing 40

Lead Nurturing Marketing AI Lead Ranking Lead Scoring 40

KoMarketing Associates

APRIL 10, 2020

Times are difficult for digital marketing teams right now. Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Dig Into The Details.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Act-On

NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

Sales Qualified Leads 244

Sales Qualified Leads Practices Marketing Automation Services Campaigns 244

Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Even with low conversion rates, you can increase lead volume at little cost.

Automation 262

Automation Auto Responder Trigger Marketing Touchpoints 262