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Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia.

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Lead Nurturing For Professional Services

Hinge Marketing

Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation.

Content Marketing + Lead Nurturing Webinar: Stay Gold, Ponyboy!

Modern Marketing

by Joe Chernov | Tweet this “Content marketing” is the new “social media.” I have at least one meeting every day with a marketer who is looking to create a content marketing practice at his company. On the other hand, lead nurturing (the practice of cultivating a lead over time until the prospect is ready to buy) remains, to most observers anyway, “just” lead nurturing. Twitter.

The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos

Marketo

Kathryn is a senior marketing manager at BrightTALK , a webinar and video solution for professionals and their communities. Follow Kathryn on Twitter at @KKilner. Anyone involved in marketing knows the importance of generating quality leads for their sales team.

The 4-1-1 Rule for Lead Nurturing

Marketo

by Jon Miller The 4-1-1 rule for Twitter was popularized by Tippingpoint Labs and Joe Pulizzi, founder of Junta42 and the Content Marketing Institute. We’ve been trying to follow it at Marketo for our Twitter updates as well as our Facebook updates , and so far results are positive.

How to Use LinkedIn to Generate Leads

B2B Lead Generation

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here. Here are some ways to make the most of LinkedIn for lead generation: 1. For instance if you are Marketing Specialist for Toyota, reword it to say “Internet Marketing Expert for Fortune 500 Companies.”

Marketing Automation Simplified [Slide Deck]

Modern Marketing

by Eloqua | Tweet this Looking for more information about marketing automation, but afraid to ask? Calm your marketing chaos! Check out our new slide deck presentation via SlideShare (also embedded below) for tips on how marketing automation can help your team work smarter, not harder!

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. So marketing sends more. Sales says they want better leads.

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How to Use Nurture Programs to Arm Your Sales Teams with Smart Data

Modern Marketing

by Amanda Batista | Tweet this Lead nurture programs offer marketers the opportunity to distinguish a plethora of data points — from what content is being viewed, and key answers to progressive profiling question — to comments pages, and sidebar calls-to-action, and so much more.

B2B Email Marketing 101: 7 Best Practices

Marketo

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. Strategically crafted emails can achieve optimal results in the areas of lead generation, lead nurturing and convert existing customers into repeat buyers.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. General content approach is friendly, helpful guidebooks (I’m clearly in the nurture funnel here).

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Is Social Media Wasted on PR Agencies?

The Point

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * expand company’s leads database and community of followers.

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How to Nurture Leads with Email Marketing

PureB2B

Email marketing is very much alive. It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies. Marketers have experienced an astounding rate of 760% added revenue from segmented email marketing campaigns.

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4 Common Lead Scoring Snags – How To Fix Them!

Modern Marketing

Your marketing team’s lead scoring efforts have hit a snag. Or maybe Marketing Qualified Leads (MQLs) aren’t converting to Sales Accepted Leads (SALs). Lead scoring is a powerful tool for aligning sales and marketing , predictably driving prospects through your sales funnel and generating revenue. But it’s also a practice that requires study and revision. The Problem: Sales is finding a lot of leads are just “tire-kickers.” Twitter.

Best Practices for Technology Marketing

KEO Marketing

What do technology companies care about when it comes to marketing? But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. However, every technology marketing program can build a sound foundation for these best practices.

5 Ways to Get Started With Closed Loop Marketing

Marketo

by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. Similarly, we have also seen how traditional marketing use works, and how we market today with the goal to get to Closed Loop Marketing to generate more revenue.

The New Revenue Engine and How to Power it Today

Marketo

To understand how the new revenue engine increases revenues and efficiency, let’s dive deeper and see what components make up the new revenue engine: Efficiency Through Lead Scoring. With lead scoring in place, each lead is given a score for prioritization.

How to Use LinkedIn to Generate and Qualify B2B Leads

Marketo

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. This is in contrast to Twitter and Facebook , which seem to have the most usage and engagement during the weekends.

11 Practices for B2B Landing Page Optimization (LPO)

Valasys

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. Nurturing the Leads: . Leads require time before they can be converted. B2B Marketing

Putting the “Fun” into the Fundamentals of Social Media Monitoring

Marketo

by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it?

Does Your Drip Marketing Leak Leads?

Marketo

by Maria Pergolino Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Drip marketing is a one-way street. Does Your Drip Marketing Leak Leads?

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Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Marketo

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing.

10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc.

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Top Lead Generation Statistics for 2018

Zoominfo

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.

Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Best of B2B Marketing. Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Buzz Marketing for Technology , July 30, 2009.

B2B Marketing Lead Generation: Thought Leadership with Amy Hawthorne

Marketo

The next interview in the B2B Marketing thought leader interview series is with Amy Hawthorne, Director of Marketing at B2B lead generation company ReachForce , and frequent contributor to the B2BLead blog. As a long time B2B marketer, Amy is continuously looking for new ways to help companies build their sales pipeline with targeted lead generation initiatives. Tell us a little bit about how you got into B2B marketing and what you like most about it.

Marketing Automation, Set It and Forget It

Cody Ward

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing.

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B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. A Marketer’s Guide To Email Newsletters That Build Relationships and Boost Sales. It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked). This is true for even the best of marketers. What can B2B marketers do?

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3 Tips to Stop Leads from Falling Through the Cracks

Marketo

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. The key to generating, nurturing and closing leads is communication. Communicate with leads in time.

A Guide to Lead Qualification: The Basics

Sales Intelligence View

That’s why the sales representatives that are truly successful know the difference between sales inquiries, sales leads, marketing and sales qualified leads, and how they relate to one another. Sales Leads. We can determine this either by the source of the lead (i.e.

B2B Marketing Do’s and Don’ts for Attracting Leads

BOP Design

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. Here’s a quick look at what you should do and not do when attracting leads. Be Prepared to Handle Leads.

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6 Essentials Steps to Increase Lead Conversion

Sales Intelligence View

Are you looking to increase your lead conversion rates? According to MarketingSherpa , “79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” Don’t overlook lead data. Nurture your leads.

20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view.

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The Ultimate List of B2B Marketing Software for Ambitious Brands

Valasys

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). The robust reporting options display important marketing metrics at a glance viz.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).