Everything Technology Marketing

JULY 2, 2012

and here is what 727 marketers say: #1 Lead Generation With 68 percent of responses, the most mentioned goal for content marketing is lead generation. In other words, lead generation is the ultimate promise of content marketing. #2 This is up from 62 percent in last year's survey.

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Everything Technology Marketing

APRIL 12, 2011

Leads, leads, leads. By far the most mentioned objective for content marketing is lead generation (62 percent), followed by lead nurturing (39 percent). The next highest ranked objectives are thought leadership and brand awareness with 37 percent and 34 percent of responses, respectively.

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Everything Technology Marketing

MARCH 25, 2014

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). Lack of partner commitment is the greatest alliance marketing challenge (42 percent), followed by lack of resources (39 percent).

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Everything Technology Marketing

JULY 10, 2010

I have always liked frameworks to make sense of this complexity, and add some structure to identify focus areas and value drivers, dependencies and hierarchies - all to make complexity a bit easier to manage. The goal is to attract interest that converts into qualified leads which you can follow up with and/or nurture over time. (2)

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