Buzz Marketing for Technology

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. If you are, there are new options available all the time, like the recent launch of the LinkedIn ‘Lead Accelerator’ You can review the options on our Content Distribution matrix.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller.

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B2B Marketing needs to Curate a Vibrant Community

Buzz Marketing for Technology

The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to growth. Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

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CMO of the Future

Buzz Marketing for Technology

Add to this what I consider the secret sauce which is tracking and nurturing leads. Strong online acumen with all forms of new media and accountability through lead nurturing that proves the value of every dollar spend contributed to growth in sales!

CMO 100
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The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

I think this strategy is exceptionally good for B2B marketers with long lead cycles. 4 Measure Reach Efficiency and Value. Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. 4 Tell Good Stories.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

With a combination of strong marketing leaders and the support of the line of business heads that we did several award winning things that pushed the envelope on Demand Generation.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.