Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
markempa
MARCH 18, 2012
These questions hit on key challenges in lead nurturing today. I hope the answers will help you solve specific challenges in defining qualified leads, nurturing them, and aligning your sales and marketing teams. How to define a lead. Q: What if salespeople have differing opinions about what a lead is?
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