15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

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A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. In fact, almost half of B2B sales reps list lead quantity and quality as their top challenge: ( Source ). Sales teams are spending too much time working leads that aren’t ready to buy, or don’t have any to work at all. This lead qualification is a major problem for many B2B organizations.

Marketing Automation Trends for 2010

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Kevin Joyce , CMO, Market2Lead. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active.

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Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Social media’s impact on web forms and landing pages - B2B Lead Generation Blog , July 24, 2009. Leads Don’t Suck - Good Leads Are… - Smashmouth Marketing , July 16, 2009. Lead Nurturing and Scoring - Marketing Genius Blog , July 14, 2009.