ViewPoint
AUGUST 11, 2015
Managing demand – lead management is getting more attention because of the explosion of vendors now saying they’re in the business of lead management. But we all know that the granddaddy of modern lead management originated with CRM and all other programs and services can be attributed to the CRM family tree.
FunnelEnvy
JULY 24, 2023
It’s sometimes called “sales acceleration” or “closing speed,” but the central idea is the same: getting a prospect from a qualified lead to a paying client faster. As we mentioned above, pipeline acceleration isn’t just something for your sales reps to be thinking about.
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Customer Experience Matrix
AUGUST 11, 2010
But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.) I expect that Adobe and other major Web content management leaders will eventually acquire email and/or marketing automation vendors to fill the remaining gaps. publishing.
Online Marketing Institute
JULY 31, 2009
The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.
markempa
AUGUST 17, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.
Adobe Experience Cloud Blog
AUGUST 27, 2008
As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. In the B2B market, what do you see as the biggest hurdle to effective lead management?
Adobe Experience Cloud Blog
APRIL 9, 2009
Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? What can marketers do to improve their lead management most significantly? In my opinion, the first step is to look at the vendor's marketing expertise.
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