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One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system. Marketing and Sales teams strive daily for tighter alignment, better lead quality, and customer experiences that engage their customers down a complete journey that ends in a sale. MORE
We should care more about lead management automation in B2B marketing. In our research we’ve also seen consistently over the past few years that two-thirds of buyers prefer to research their buying options themselves rather than waiting for vendors to contact them. That’s why lead management automation is important. What is stopping your company from creating an automated lead management process? MORE
To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Only 5%-15% of the names you collect on your website or from your marketing campaigns will be ready to buy from you right away , according to Brian Carroll , author of Lead Generation for the Complex Sale. MORE
Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. As the latest round of enhancements illustrates, Manticore remains focused on the core demand generation features of email, landing pages, lead nurturing and sales integration. Nor will it expand into marketing resource management features for planning and budgeting. MORE
a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. million in Series A funding. MORE
A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. Jep Castelein writes about vendors and evaluation criteria at LeadSloth on Demand Generation. Adam Needles is writing about the Top 20 Integrated Marketing Management Platforms at his Propelling Brands blog. David Raab writes about demand generation vendors and most recently about usability on his blog Customer Experience Matrix. MORE
Success Leads to Questions. Call and ask the vendor if there is an offering for a dedicated expert resource you can regularly consult. Call the vendor. You and your boss went to the recent user conference and were wowed by the vendor’s solution roadmap. Call the vendor and ask for a health-check of your deployment and use of the application. Two things: First, you would benefit from an even tighter relationship with the vendor. MORE
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Lead farming? MORE
Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog. MORE
Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. MORE
Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Lead scoring configuration. It can also integrate with Salesforce Web-to-Lead forms. MORE
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management. MORE
Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. For the last 5 years we have worked with our customers to deliver a full-cycle Lead Management Framework TM that greatly improves the return on their marketing and sales investments. Our philosophy with regard to marketing automation is and always has been that the technology serves to enable the lead management process. MORE
Lead management software track, manage and nurture prospective customers. And, there are new software innovations emerging every day to help you manage your leads better. In this article, we discuss: What is lead management, and how technology can help. Questions to consider before purchasing lead management software. This is why lead management software is so important. MORE
Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. If you read this blog regularly (and who doesn't?), MORE
Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. MORE
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results. Of course leads are the desired outcome of most marketing programs. MORE
The platform furthers NetLine’s goal of democratizing lead gen for all, enabling B2B Marketers to turn their current website traffic into revenue-based outcomes, streamlining their lead capture, lead management, and content amplification programs within one tool. . MORE
You can keep a lead engaged with your brand with a timely, automated response via social media. Curated posts via social media utilizing automation keep your lead engaged with your brand as well. Read more: Easy tips to close B2B website leads. MORE
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. I revisited that data today, adding a few new vendors and dropping some of the very minor ones. MORE
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. In part one , Carlos differentiates between demand generation strategies and lead management processes. Nonexistent lead management processes. MORE
This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Those other vendors could easily see marketing automation as a natural line extension, since it would help their clients make better use of the traffic those vendors generate. There are about 3 million companies with revenue between $1 million and $5 million in the U.S., MORE
Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet. MORE
The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. The vendor web site is an important first impression engagement forum. Content marketing management is a core strategic measure. MORE
Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. Where lead generation creates interest among your target audiences, lead management tracks, manages, and engages these leads to qualify them for sales. MORE
by Katie Byrnes Two lead management experts, Carlos Hidalgo, CEO of the Annuitas Group, and Jon Miller, VP of Marketing at Marketo, had the chance to riff on a few hot topics in B2B marketing , including the current state of marketing automation , the decision of the Annuitas Group to go “vendor neutral&# and, obviously, lead management best practices. Figure out between marketing and sales definitions such as a marketing qualified lead. MORE
Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 shannan0 : segment your data (leads) for optimal success based on ideal targets and existing customer profiles. cjablonski : Marketers must manage and engage relationships with buyers. ardath421 : Wow – up to 70% – 80% of leads never get the proper follow-up. of leads generated are sales ready – 17.5% MORE
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. We are very excited about Gartner’s recognition of Oracle as a ‘Leader’ for CRM Lead Management. Download Gartner’s Magic Quadrant for CRM Lead Management report. MORE
Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Why we should be using this live events and why it’s very important that you have something on the backend to help you manage the events as well. MORE
What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The challenges are considerable: How do you teach development leads to write well enough to get their points across? How do you give product managers the incentives to stretch beyond their “day jobs?” Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? MORE
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Both books cover lead nurturing and ROI calculations, and Silverpop also explains lead scoring. Why Lead Management. Lead Scoring. MORE
To access our Event Lead Management Kit, which includes this resource, click here. . Choosing the right event lead management solution for lead capture will be the most important decision you make. Before signing a contract, here are 21 important questions to ask your vendor. What good is capturing lead information if you don’t accurately save the information and prepare it for follow up? Will your vendor be there to support you? MORE
a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. million in Series A funding. MORE
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place. What is lead management? Score your leads. MORE
Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management. Demand Generation vs. Lead Management. It is the technology behind your demand / lead processes. MORE
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. He has written over 95 articles around sales and marketing management and is the author of four books. But many are going for cold, hard, qualified leads. MORE
Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. What is CRM Lead Management? MORE
Oracle has been working tirelessly to provide our customers with innovative solutions to succeed in this new era, and after being evaluated among a group of 15 vendors, we are very honored to say that Oracle has once again been named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2019. We are very excited about Gartner’s recognition of Oracle as a ‘Leader’ for CRM Lead Management. MORE
Oracle
NOVEMBER 25, 2019
Lead generation and lead management both play an equally important role in fueling the revenue engine for your business. Where lead generation creates interest among your target audiences, lead management tracks, manages, and engages these leads to qualify them for sales.
Lead Liaison
DECEMBER 26, 2018
To access our Event Lead Management Kit, which includes this resource, click here. . Choosing the right event lead management solution for lead capture will be the most important decision you make. Before signing a contract, here are 21 important questions to ask your vendor. What good is capturing lead information if you don’t accurately save the information and prepare it for follow up? Will your vendor be there to support you?
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Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. In order to convert leads into paying customers, you must have a comprehensive lead management process in place. What is lead management? Score your leads.
NetLine
JULY 12, 2021
The platform furthers NetLine’s goal of democratizing lead gen for all, enabling B2B Marketers to turn their current website traffic into revenue-based outcomes, streamlining their lead capture, lead management, and content amplification programs within one tool. .
Oracle
OCTOBER 1, 2018
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. We are very excited about Gartner’s recognition of Oracle as a ‘Leader’ for CRM Lead Management. Download Gartner’s Magic Quadrant for CRM Lead Management report.
Oracle
SEPTEMBER 6, 2017
One of the most strategic technology investments made by marketing and sales teams today is a marketing automation platform that is sophisticated enough for their unique needs, but flexible enough to easily integrate with their customer relationship management (CRM) system. Marketing and Sales teams strive daily for tighter alignment, better lead quality, and customer experiences that engage their customers down a complete journey that ends in a sale.
The Effective Marketer
DECEMBER 20, 2011
Last week Carlos Hidalgo , CEO of the Annuitas Group , shared on the Software Advice blog a nice video explaining two basic concepts that are often used interchangeably by vendors and even analysts in the Marketing Automation space but should in fact be treated as separate concepts: Demand Generation and Lead Management. Demand Generation vs. Lead Management. It is the technology behind your demand / lead processes.
Oracle
MAY 6, 2013
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management.
Oracle
SEPTEMBER 14, 2016
Digital marketers are in a constant battle between driving leads and managing their CRM systems. With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. Gartner’s CRM Lead Management report assesses the industry’s leading Marketing Automation platforms. What is CRM Lead Management?
Pointclear
JUNE 15, 2016
Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm.
LeadSloth
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Both books cover lead nurturing and ROI calculations, and Silverpop also explains lead scoring. Why Lead Management. Lead Scoring.
|
Martech Advisor
NOVEMBER 4, 2019
Lead management software track, manage and nurture prospective customers. And, there are new software innovations emerging every day to help you manage your leads better. In this article, we discuss: What is lead management, and how technology can help. Questions to consider before purchasing lead management software. This is why lead management software is so important.
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.
LeadSloth
MARCH 16, 2009
Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Lead scoring configuration. It can also integrate with Salesforce Web-to-Lead forms.
Customer Experience Matrix
NOVEMBER 15, 2013
This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. Those other vendors could easily see marketing automation as a natural line extension, since it would help their clients make better use of the traffic those vendors generate. There are about 3 million companies with revenue between $1 million and $5 million in the U.S.,
The Point
JUNE 23, 2020
Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. Report: Why Demand Marketers Should Expand their Focus Beyond the Lead Click To Tweet.
Lead Liaison
JULY 18, 2018
Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Why we should be using this live events and why it’s very important that you have something on the backend to help you manage the events as well.
Customer Experience Matrix
AUGUST 14, 2014
Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies.
Oracle
FEBRUARY 3, 2014
The surge of connection points that marketers are managing — while challenging to navigate — present additional data sources and offer ways to extend engagement and learn more about customers. report entitled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014.”. The vendor web site is an important first impression engagement forum. Content marketing management is a core strategic measure.
ANNUITAS
DECEMBER 6, 2010
Today we made the announcement that we have shifted our strategy when it comes to marketing automation vendor partnerships. For the last 5 years we have worked with our customers to deliver a full-cycle Lead Management Framework TM that greatly improves the return on their marketing and sales investments. Our philosophy with regard to marketing automation is and always has been that the technology serves to enable the lead management process.
Pointclear
MARCH 1, 2012
Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute. In part one , Carlos differentiates between demand generation strategies and lead management processes. Nonexistent lead management processes.
Marketo
APRIL 10, 2011
by Katie Byrnes Two lead management experts, Carlos Hidalgo, CEO of the Annuitas Group, and Jon Miller, VP of Marketing at Marketo, had the chance to riff on a few hot topics in B2B marketing , including the current state of marketing automation , the decision of the Annuitas Group to go “vendor neutral&# and, obviously, lead management best practices. Figure out between marketing and sales definitions such as a marketing qualified lead.
Oracle
OCTOBER 9, 2019
Oracle has been working tirelessly to provide our customers with innovative solutions to succeed in this new era, and after being evaluated among a group of 15 vendors, we are very honored to say that Oracle has once again been named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2019. We are very excited about Gartner’s recognition of Oracle as a ‘Leader’ for CRM Lead Management.
Biznology
OCTOBER 12, 2017
What B2B buyers need is authentic voices from within the company, primarily from product managers and development leads. The challenges are considerable: How do you teach development leads to write well enough to get their points across? How do you give product managers the incentives to stretch beyond their “day jobs?” Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work?
Marketo
JULY 6, 2010
Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 shannan0 : segment your data (leads) for optimal success based on ideal targets and existing customer profiles. cjablonski : Marketers must manage and engage relationships with buyers. ardath421 : Wow – up to 70% – 80% of leads never get the proper follow-up. of leads generated are sales ready – 17.5%
Marketo
MARCH 1, 2009
A few days ago I posted a link to the new IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation. Jep Castelein writes about vendors and evaluation criteria at LeadSloth on Demand Generation. Adam Needles is writing about the Top 20 Integrated Marketing Management Platforms at his Propelling Brands blog. David Raab writes about demand generation vendors and most recently about usability on his blog Customer Experience Matrix.
delicious b2bmarketing
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. Lead farming?
BOP Design
DECEMBER 2, 2020
You can keep a lead engaged with your brand with a timely, automated response via social media. Curated posts via social media utilizing automation keep your lead engaged with your brand as well. Read more: Easy tips to close B2B website leads.
Hubspot
MAY 28, 2012
To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Only 5%-15% of the names you collect on your website or from your marketing campaigns will be ready to buy from you right away , according to Brian Carroll , author of Lead Generation for the Complex Sale.
LeadSloth
APRIL 29, 2009
Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. ReadyContacts Lead Data Management blog.
Pointclear
NOVEMBER 8, 2017
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results. Of course leads are the desired outcome of most marketing programs.
Customer Experience Matrix
MARCH 26, 2009
Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. Unica, Teradata Relationship Manager, SAS Marketing Automation, Siebel Marketing, Alterian, Aprimo, SmartFocus). So I thought I'd take a little scan of the demand generation systems I've looked at to see how the vendors themselves had voted. If you read this blog regularly (and who doesn't?),
Oracle
JANUARY 13, 2012
Success Leads to Questions. Call and ask the vendor if there is an offering for a dedicated expert resource you can regularly consult. Call the vendor. You and your boss went to the recent user conference and were wowed by the vendor’s solution roadmap. Call the vendor and ask for a health-check of your deployment and use of the application. Two things: First, you would benefit from an even tighter relationship with the vendor.
Customer Experience Matrix
JULY 28, 2010
Manticore launched its B2B marketing automation system in 2003, making it one of the older vendors in the industry. As the latest round of enhancements illustrates, Manticore remains focused on the core demand generation features of email, landing pages, lead nurturing and sales integration. Nor will it expand into marketing resource management features for planning and budgeting.
LeanData
MARCH 25, 2014
a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. million in Series A funding.
LeanData
MARCH 25, 2014
a startup vendor specializing in lead management software for Salesforce.com , has secured $5.1 DemandGen Report: LeanData, Inc. million in Series A funding.
Pointclear
JUNE 15, 2012
Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. He has written over 95 articles around sales and marketing management and is the author of four books. But many are going for cold, hard, qualified leads.
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