Event Lead Management: What You Need To Know Before Your Next Live Event – Webinar Transcription

Lead Liaison

Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. Chris Kipgen, Lead Liaison. So we’re gonna go into a little bit of Event Lead Management and why it matters right now. Why we should be using this live events and why it’s very important that you have something on the backend to help you manage the events as well.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. It is about Internet marketing: very interesting posts about SEO, PPC and Social Media. Market2Lead Marketing Automation and Lead Management blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips.

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Inbound Marketing & Marketing Automation

LeadSloth

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website.

B2B’s Problem with Pay-Per-Click: Three Things You Need to Know

ANNUITAS

I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for. The PPC rewards can seem sweet (page one, anyone?), Focus on lead management-.

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Webinar Best Practices – Down to the Do’s & Don’ts

The Mx Group

Why go it alone when you can team up with a customer, vendor, sponsor or subject matter expert? Be sure to also promote your webinar two weeks beforehand via social media, blogs and possibly PPC advertising. Demand Gen & Lead Management Strategy, Design & Content Topics B2B webinar best practices B2B webinars Buyer Personas Design and ContentSo you’re thinking about creating a webinar. Maybe even a series of webinars … awesome!

“…Squeeze Water Even from A Dry Towel”: Continuous Improvement

LEADership

Part 2 – The Definitive B2B Lead Generation Checklist. How do we do that in our lead generation and B2B marketing efforts? In continuation of the definitive B2B lead generation checklist, here are additional best practices that facilitate process improvement in your marketing organization: The Definitive B2B Lead Generation Checklist…Making the Best Better! MAKE ADVERTISING ACCOUNTABLE FOR LEAD GENERATION.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. They let users buy, manage, report on, and optimize display media. Company C: Lead Nurturing. Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Lead management process.

Email Marketing vs Marketing Automation Software

TrustRadius Marketing

Multi-channel interactions with leads are all created and tracked within one platform, allowing for greater personalization and intelligent campaigns. Many popular email marketing vendors also offer all-in-one marketing automation solutions. Lead Management.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. They let users buy, manage, report on, and optimize display media. Company C: Lead Nurturing. Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Lead management process.

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 12, 2010 15 Subscribe 5 Steps to Achieve Lead Generation ROI Share While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff. Think sales, leads, pipeline.

An Interview with Jon Miller, Co-Founder of Marketo

ANNUITAS

Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). In Marketo’s popular blog, Modern B2B Marketing , he explores everything from lead nurturing and social media to marketing ROI and revenue performance management (RPM). I think a lot of companies are still trying to figure out what revenue performance management and marketing automation really mean.

What Is Marketing Automation: Definition, Benefits & Uses

Single Grain

Marketing automation is extremely important to improve the overall success ratio of your marketing campaigns because it manages every activity related to marketing. It identifies the lead, nurtures it and closes the sale all by itself without the need for any manual interference.

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners. We discussed the great lead quality vs. lead quantity debate. Sales says they want better leads.

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

When SaaS started, vendors focused on providing solutions that covered various industries (also known as horizontal SaaS ). The Anatomy of an Effective SaaS Lead Generation Strategy. Vertical SaaS Benefits: covers niche markets that offer higher chances of lead conversion.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Liz also writes the Lead With Intuition blog.

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

Best Practices & Principles in B2B Demand Generation Skip to content About Subscribe « Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » 2 Mistakes that Cause Content Syndication to Fail Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. We had real problems with lead quality.” “We

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Liz also writes the Lead With Intuition blog.