The Importance of Event Follow-Up: Part 1
NOVEMBER 21, 2017
You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! of respondents say their firm takes four days or longer to follow up with event leads. Just 2% of respondents say their firm follows up with event leads on the same day.” Event lead capture methods, like our app GoCapture!™ , are an important part of any marketing automation platform.