The Importance of Event Follow-Up: Part 1

Lead Liaison

You spent lots of marketing dollars trying to make an impact, and hopefully creating a lot of leads. Your onsite representatives collected tons of leads! of respondents say their firm takes four days or longer to follow up with event leads. Just 2% of respondents say their firm follows up with event leads on the same day.” Event lead capture methods, like our app GoCapture!™ , are an important part of any marketing automation platform.

Marketo’s Lead Nurturing in Less Than 5 Minutes

Marketo

For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. Lead Nurturing b2b marketing Brainshark cheat sheet lead nuturing webinar

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Worksheet to Calculate Demand Generation Business Value Now Available

Customer Experience Matrix

Basically it defines a formula for calculating profit based on factors that are affected by a demand generation system: number of leads, lead-to-customer conversion rate, net margin per customer, acquisition cost, lead handling cost and sales cost. It then identifies which factors are affected by different demand generation applications (lead generation campaigns, lead nuturing campaigns, lead distribution, reporting).

Marqui Combines Content Management and Demand Generation

Customer Experience Matrix

Summary: Marqui started as a Web content management system and then added basic demand generation. But that date is a bit misleading because the company’s original product was a Web content management system (CMS). Today, content management and campaign management can be purchased separately although they are tightly integrated. Marqui’s VP Marketing Richard Sharp defines “marketing automation” as the combination of Web content management and campaign management.

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read How to Nuture Leads article on Marketing2IT.

B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

B2B Lead Generation

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Infographic: Post-Event Lead Nurturing Strategy

Lead Liaison

Once your team has captured hot leads at an event, you should be prepared to follow up with those leads quickly and effectively. We are often asked for examples of how a business can (and should) nurture leads post-event. Below is an infographic that examines a tried-and-true post-event lead nurturing strategy. . Technology to Support Lead Nurturing Strategy. Lead Management Strategy – Instant Tasks. Add the Prospect to the Event Leads list.