Lead Management and Marketo - B2B Marketing Zone

4 Ways to Optimize the Middle of the Funnel | Lead Management

Adobe Experience Cloud Blog

JANUARY 22, 2020

At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. But in between, marketing needs to nurture and qualify leads by encouraging them to engage with content until they’re sales-ready.

Top of Funnel

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads

How Sales-Marketing Alignment Results in Better Lead Nurturing

Adobe Experience Cloud Blog

OCTOBER 4, 2019

And while it is important for the company as a whole to be unified, there is no more important task than sales and marketing alignment , particularly when it comes to nurturing leads and increasing conversions. In general, most businesses would agree that their top goals are to boost sales and become more profitable.

Lead Nurturing

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring

Developing an Effective B2B Lead Management Strategy

LeanData

JANUARY 20, 2021

However, far too many fail to deliver those precious leads to the right team member for timely follow-up. Succeeding in a competitive marketplace requires the extraction of the full value of every lead, and as such, B2B go-to-market (GTM) functions need absolute best-in-class lead management strategies. .

Lead Management

Lead Management Work Management Marketing Management Marketing Analytics Tools

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Why is Inside Sales So Scared of Lead Nurturing?

The Point

APRIL 1, 2014

Recent studies tell us while the adoption of marketing automation technology continues to gain momentum, fewer than 20 percent of marketing executives say that they are fully integrating the technology into their current sales and marketing initiatives. Marketo sends first follow-up email. Marketo sends second follow-up email.

Lead Nurturing

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

NOVEMBER 2, 2010

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely.

Leads360

Leads360 Lead Management Work Management Marketing Management

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear

Is Your Lead Really Sales Qualified? Here’s How To Tell

Adobe Experience Cloud Blog

JULY 12, 2018

Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? Remember: .

Sales Qualified Leads

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Qualified Leads

HG Insights Integrates with Marketo Engage

Valasys

MAY 31, 2019

HG for Marketo has been designed to link directly to the users’ marketing automation platform & to reflect upon the latest technologies being used by the potential & existing customers. Marketo is a long-standing leader in B2B marketing which was acquired by Abode on October 31, 2018.

Marketo

Marketo Marketing Automation Services Lead Ranking Marketing Management

8 Questions to Ask Before Investing in Marketing Attribution

The Point

JUNE 25, 2019

The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opportunity, or closed deal is captured and tracked accurately. A good starting point is a mini data audit, focused on the following questions: * Are you capturing lead sources?

Marketing Attribution

Marketing Attribution Work Management Marketing Management Marketing Automation Services

10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services

Marketing Automation Services B2B Sales Enterprise Management Work Management

Televerde Boosts Productivity & Reduces Cold Calling With Lead Management Solution

Televerde

MARCH 16, 2020

Marketo Engage supports Televerde’s consultative and managed services approach by helping prospects and clients better understand how to utilize the technology within their existing marketing and sales processes. Demand Gen Report highlights this partnership. Read the article. >>>

Cold Calling

Cold Calling Marketing Management Lead Management Product

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

MAY 13, 2021

Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects?

Enterprise Management

Enterprise Management Marketing Automation Services Analysis Work Management

Impressive Marketo User Summit

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo

Marketo Impressions Forrester Eloqua

What is the ROI of Lead Management?

LeadSloth

AUGUST 17, 2009

Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity.

Lead Management

Lead Management Lead Scoring Lead Ranking ROI

Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Adobe Experience Cloud Blog

OCTOBER 21, 2020

This meant we could take advantage of decreased ad costs to boost awareness of our offering, empowered with our Marketo Engage solution. To do this well, we also needed to develop and execute the right programs to capture leads, place them in relevant lead nurturing campaigns, and ultimately pass them to Sales (at the right point in time).

Lead Nurturing

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking

Why I’ve Joined Marketo

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management.

Marketo

Marketo Marketing Automation Services Work Management Marketing Management

21 Tips & Other Impressions from the Marketo User Summit

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system.

Marketo

Marketo Impressions Demand Generation Agencies Lead Nurturing

A Guide to Marketing Automation

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Closing more sales. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. The ultimate goal?

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Work Management

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The idea is to help the sales rep decide who to call first.

Marketo

Marketo Work Management Marketing Automation Services Eloqua

The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Adobe Experience Cloud Blog

JANUARY 27, 2011

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. By leveraging these technologies, marketing managers can take their place in the revenue cycle.

Lead Management

Lead Management Sales Leads Lead Scoring Lead Ranking

First Look at New Marketo Release

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo

Marketo Marketing Automation Services Marketing Management Vtrenz

Why We Recommend “Unique” Lead Management

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.

Lead Management

Lead Management Lead Ranking De-duplication Lead Scoring

Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). It seems that Marketo disagrees.

Enterprise Management

Enterprise Management Marketo Marketing Management Marketing Automation Services

How marketing automation empowers your team, and whole org

Sprout Social

JUNE 28, 2023

Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Automation also empowers you to create marketing materials that are more personalized—like targeting leads based on how warm they are, or based on a person’s previous interactions with your brand.

Marketing Automation Services

Marketing Automation Services Marketing Automation Enterprise Management Automation

An Interview with Jon Miller, Co-Founder of Marketo

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). For example, how does your organization define a “lead”?

Marketo

Marketo Marketing Automation Services Work Management Marketing Management

IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation

Adobe Experience Cloud Blog

FEBRUARY 26, 2009

If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”.

Marketing Management

Marketing Management Marketing Automation Services Lead Management Marketing Automation

Top 10 marketing automation tools every marketer must have

ClickZ

JANUARY 22, 2020

In order to pick the most apt tool, marketers will need to keep in mind the usability, pricing, ease of integration, capabilities around email, social media, content, ecommerce, CRM and sales competencies, while choosing the right marketing automation software. Perfect for: Driving lead management. Provides lead generation.

Marketing Automation Services

Marketing Automation Services Budget Programs Marketing AI Enterprise Management

Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

Only B2B

SEPTEMBER 18, 2023

One of the key aspects of gaining an edge is the efficient management of leads. This is where Automated Lead Qualification steps in as a game-changer. In this comprehensive guide, we will explore the intricacies of Automated Lead Qualification, demystifying its key components, benefits, and challenges. The result?

Lead Qualification

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring

LeanData Empowers Enterprises to Automate Sophisticated Sales Operations Processes For Global Lead Matching and Routing

LeanData

APRIL 3, 2018

New territory management capability added to industry leading routing platform. April 3, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a new capability that adds depth and breadth to its industry-leading Routing Platform. SUNNYVALE, Calif.,

Enterprise Management

Enterprise Management Process Automation Marketing Management

Enhancement Round-Up Q4 2020

Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Games have been updated to launch in optional “no lead capture” mode.

Lead Liaison

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Too-early sales contact is frustrating for both buyers and salespeople. So make sure you know which leads are sales-ready by using lead scoring.

Marketo

Marketo Marketing Automation Services Lead Scoring Marketing Automation

Survey Finds Majority of Business Leaders Struggling with Lead Management

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Businesses invest heavily in lead generation and enrichment.

Lead Management

Lead Management Enterprise Management Customer Surveys Work Management

Survey Finds Majority of Business Leaders Struggling with Lead Management

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Businesses invest heavily in lead generation and enrichment.

Lead Management

Lead Management Enterprise Management Customer Surveys Work Management

Survey Finds Majority of Business Leaders Struggling with Lead Management

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Businesses invest heavily in lead generation and enrichment.

Lead Management

Lead Management Enterprise Management Customer Surveys Work Management

Survey Finds Majority of Business Leaders Struggling with Lead Management

LeanData

APRIL 11, 2017

April 11, 2017 /PRNewswire/ — A survey of 527 B2B sales and marketing professionals found that a majority have serious reservations about the effectiveness of the lead routing process at their companies. Businesses invest heavily in lead generation and enrichment. Businesses invest heavily in lead generation and enrichment.

Lead Management

Lead Management Enterprise Management Customer Surveys Work Management

Why Is Marketing Automation Maturity Still Woeful?

The Point

FEBRUARY 18, 2020

The conclusion: most B2B companies were failing to follow even the most basic lead management best practices, even in areas that one would assume were a primary business case for purchasing marketing automation in the first place. Reduced sales cycle? Lead to sale conversion rates? Pipeline acceleration?

Marketing Automation Services

Marketing Automation Services Marketing Management Marketing Automation Automation

Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Pardot : A Salesforce product, Pardot provides a B2B marketing automation tool excellent in lead management and ROI reporting.

Marketing Automation Services

Marketing Automation Services Marketing Automation Automation Work Management

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

Lead Management

Lead Management De-duplication Lead Ranking Lead Scoring

The 3 Essentials of a Successful Qualified Leads Program

Adobe Experience Cloud Blog

APRIL 8, 2019

In a way, sales reps are like nurses or doctors. Sales reps would get a good sense of how interested someone was in their company’s products or services by spending some time with them. Qualified leads would ultimately receive more attention—the sales rep might play 18 holes with them to help close the deal.

Sales Qualified Leads

Sales Qualified Leads Budget Programs Lead Scoring Lead Ranking

Interview with Moni Oloyede

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels

Sales Lead Management Best Practices: Thought Leadership with Barry Trailer

Adobe Experience Cloud Blog

JUNE 15, 2009

Barry is co-founder of CSO Insights , an analyst firm that benchmarks the challenges faced by today's sales and marketing organizations, tracking the trends in the usage of people, process, technology and knowledge to improve sales effectiveness. Barry is also a member of the Marketo Board of Advisors. Sign up today!

Thought Leadership

Thought Leadership Sales Leads Lead Scoring Lead Ranking

4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They no longer want to be treated just as “leads” in your system. This is where an advanced lead generation strategy comes in. At the same time, the goal of lead generation has evolved to meet these changing customer habits. Now, lead generation is less about finding new customers than about making sure new customers find you.

Lead Generation

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.)

De-duplication

De-duplication Lead Ranking Lead Management Work Management

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Design, build and launch a “Welcome” email program designed to improve follow-up and response to new leads.

Conversion Rate

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking

4 Ways to Optimize the Middle of the Funnel | Lead Management

How Sales-Marketing Alignment Results in Better Lead Nurturing

Webinars

Trending Sources

Developing an Effective B2B Lead Management Strategy

Webinars

Why is Inside Sales So Scared of Lead Nurturing?

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Does Your Sales Team Know How to Follow-Up on a Lead?

Is Your Lead Really Sales Qualified? Here’s How To Tell

HG Insights Integrates with Marketo Engage

8 Questions to Ask Before Investing in Marketing Attribution

10 Best Sales Tools to Boost Your B2B Sales

Televerde Boosts Productivity & Reduces Cold Calling With Lead Management Solution

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

Impressive Marketo User Summit

What is the ROI of Lead Management?

Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team

Why I’ve Joined Marketo

21 Tips & Other Impressions from the Marketo User Summit

A Guide to Marketing Automation

Marketo Sales Insight Expands Salesforce Access to Marketing Data

The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

First Look at New Marketo Release

Why We Recommend “Unique” Lead Management

Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood

How marketing automation empowers your team, and whole org

An Interview with Jon Miller, Co-Founder of Marketo

IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation

Top 10 marketing automation tools every marketer must have

Revolutionizing Lead Generation with Automated Lead Qualification: A Data-Driven Guide

LeanData Empowers Enterprises to Automate Sophisticated Sales Operations Processes For Global Lead Matching and Routing

Enhancement Round-Up Q4 2020

Rules of Engagement from Marketo Summit: How Marketing Automation Wows Your Buyers

Survey Finds Majority of Business Leaders Struggling with Lead Management

Survey Finds Majority of Business Leaders Struggling with Lead Management

Survey Finds Majority of Business Leaders Struggling with Lead Management

Survey Finds Majority of Business Leaders Struggling with Lead Management

Why Is Marketing Automation Maturity Still Woeful?

Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

The 3 Essentials of a Successful Qualified Leads Program

Interview with Moni Oloyede

Sales Lead Management Best Practices: Thought Leadership with Barry Trailer

4 Steps to Better Lead Generation Strategy | Digital Maturity

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

Stay Connected