Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
B2B marketing has seen a dramatic change in the last decade, driven by radical advances in marketing technology and the emergence of new channels. Content marketing is dead. * Content marketing is dead. * Change in marketing is an evolution, not a coup. Cold-calling is dead. The MQL is dead. . The MQL is dead.
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