Marketo's Enterprise Edition and Revenue Cycle Management: Looking Under the Hood
Customer Experience Matrix
AUGUST 3, 2010
Summary: Marketo continues to follow its own path. Revenue Cycle Management blazes an important new trail for others to follow. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). It seems that Marketo disagrees.
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