Call Every New Sales Lead 6 Times? Sorry, that’s Crazy.
FEBRUARY 24, 2011
I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. Leads360 base their conclusions on studying more than 20 million leads. One caveat to this research is that it’s based primarily on consumer sales leads, though anecdotally I haven’t found consumers any more tolerant of repeated sales calls than businesspeople.