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17 Opportunity Costs of Not Having a Universal Lead Capture Strategy

Lead Liaison

Missing leads from business cards not finding their way back into your system. Not being able to segment and communicate with your leads as you’re not able to ingest data that’s meaningful to your business on a consistent basis to feed your marketing engine with comprehensive lead qualification information.

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Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator

Lead Liaison

This method is also prone to human error and may lead to incomplete or inaccurate data. New Method: Dedicated Universal Lead Capture In contrast, a Universal Lead Capture app like Lead liaison offers a myriad of more efficient and effective ways to capture leads.

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Actionable Data – What to Do with Website Visitor Tracking Info, like use it for Lead Qualification

Lead Liaison

The Importance of Lead Qualification. One of the ways in which you can use your actionable data is by qualifying leads. Lead qualification is a two-way street. Among the goals of lead qualification is to deliver the best leads to your sales team first.

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Qualifying Leads by Lifecycle Stage

Lead Liaison

Defining Marketing Qualified Lead, or MQL, can be a slippery process because companies, departments and individuals can have very different viewpoints as to what really makes a prospect and MQL. People progress through Lifecycle Stages at Lead Liaison as we sell and market to them. Sales Qualified Lead (SQL).

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Marketing Automation with Squarespace

Lead Liaison

Lead Liaison provides a marketing automation platform that integrates these two areas, among others, with Squarespace. Web forms are another area where marketing automation platforms like Lead Liaison and Squarespace integrate. Marketing automation platforms like Lead Liaison help deliver omni-channel communications.

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3 Tips for Success at the Virtual Trade Show You’re Attending

Lead Liaison

You also want to make sure that your Marketing Team is receiving leads in real-time so that follow-up can be done immediately while your brand is still top-of-mind for your potential client. . Find something that attracts, captures attention & ultimately converts your lead to a customer. 3: Invest in your virtual booth.

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The Last Thing Anybody Needs is Another Boring Virtual Event

Lead Liaison

This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. Lead Liaison’s gamification features are self-service and integration is inexpensive, simple and most importantly – FUN!