Trending Sources

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.

Differences Between Demand Generation and Lead Generation

PureB2B

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. As a B2B marketing professional or business owner, you need to know the difference between demand generation and lead generation.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. 100% increase in leads generated through the site in the past year.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings.

Paper 57

Video Marketing How-To: YouTube vs. Your Website

Vidyard

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

Whether you add a link to a landing page or embed a Youtube video, your company page needs to fully develop all of the real estate that LinkedIn provides. LinkedIn groups allow you to connect with new people and generate new leads as a result of the creation and fostering of that group.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion.

6 Lead Generation Tips from 6 Really Really Smart Human Beings

Modern B2B Marketing

Author: DJ Waldow As you probably know, we recently launched The Definitive Guide to Lead Generation , our newest and ninth Definitive Guide. The Definitive Guide to Lead Generation was the largest one yet, coming in at 160 pages of (free) information. Demand Generation

How to Use SlideShare for B2B Lead Generation

Hinge Marketing

Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. There’s data to support higher growth for firms that generate more leads online as well.

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers.

Interesting Infographics: Your Guide To Social Media Lead Generation

LEADership

Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. In fact, social media has a higher “lead-to-close” frequency by 100%, in contrast to outbound marketing. This is why we need to further understand strategies for generating leads with social media.

B2B Lead Generation: The Best of PowerViews

ViewPoint

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

BANT 31

Leveraging YouTube as a Manufacturer

Fathom

For 2015, brand awareness, sales and lead generation were listed as this year’s most important content marketing goals for manufacturers. Lead Generation/Sales: Facility, product or process videos. Next, think about how you are going to present your brand on YouTube.

Social Media Usage by Engineers and Industrial Professionals

Industrial Marketing Today

Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Leading Video Platforms Are Easy to Use, and Built for Marketing and Sales.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Lead generation is still a challenge. 68% of B2B marketers rank “generating high-quality leads” as their top priority for this year. 5 B2B Lead Generation Stats and Facts. 4% say their lead-generation programs as not effective at all.

Stats 141

Repurpose Gated Content to Boost B2B Lead Generation

KEO Marketing

Many B2B brands hide content behind opt-in forms in an effort to collect email addresses and generate leads. By giving your audience a taste of what they’ll get from the larger, more in-depth resource, you can increase conversions and generate more leads.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Yet more than 90% of marketers connect their content directly to a product or service, and nearly three-quarters measure content marketing success based on the number of leads generated—which causes marketers to produce even more of the types of content buyers want least.

Stats 128

How to Optimize Your Business YouTube Channel

KEO Marketing

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts.

B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Video 124

Debunking myths around sales videos for business

Biznology

Businesses that start using online video content marketing in their daily sales and marketing process stand to gain significant tangible benefits across their entire lead generation and sales cycle. How to start thinking about content ideas to drive your lead gen and sales cycles.

Video 39

Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report

Marketing Action

However, many marketers are overcoming the hurdles as they discover that video can do more than build buzz and gain YouTube followers. That’s because for today’s B2B marketers, video has become a must-have demand generation tool. Videos that Drive Leads.

When, Why and How to Gate Content Along the Customer Journey

Act-On

Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. Advocates for gating content believe it will: Generate sales leads.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

(Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). Pipeline marketing is about more than leads - it's about measuring marketing and making decisions based on revenue.

8 Killer Tips for Harnessing the Power of SlideShare

Act-On

Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic.

How To Increase Referral Traffic And Get More Leads

Hubspot

So, what is referral traffic and how can you use it to generate more leads ? This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer.

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. Skotidas – B2B social media lead generation agency used by IntraLinks.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. YouTube Dashboard. Lead Scoring. Lead Profiles. Lead Scout. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture.

Need More B2B Sales Leads? Ignore This Research

Webbiquity

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. The single leading source of traffic for most b2b websites remains organic search.

How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. 5 Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). If you''re stuck on what to write, you can always use HubSpot''s Blog Topic Generator.

3 Proven Ways to Generate Leads with Video

Radius

Above all, this multi-sensory, engaging channel is good for a lot more than growing view counts on YouTube and general brand awareness. In fact, video is arguably one of the best lead gen tools, but if you’re letting your videos fade to black you’re not hitting them out of the park.

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

If they see that people who have consumed the offer are speaking positively about it, they are more likely to think positively about it, too -- and are therefore more likely to fill out the form and convert to a lead. Social Media Lead Generation Landing Pages

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

That’s actually good news for small and midsize companies who could never afford to compete with the huge sales teams of market leaders, but the key to making content marketing work as a prospecting tool is that it must lead to sales conversations.

SEO for YouTube: How to Search Optimize Video for B2B Marketing

Hubspot

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company. This will help you generate additional views from people who were originally watching other videos.

YouTube Gets Way More Social With Facebook, Google+ Integration

Hubspot

If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover. While sleek new designs for the site as a whole, your YouTube homepage , and individual video channels are the main focus of YouTube's changes, there are a couple of new features that should excite you as a marketer, especially if video content is one of your business' fortes. While a YouTube user (i.e.

“Change Before You Have To”…Think Conversion NOW

LEADership

It’s still like that for a majority of companies even in the B2B space where demand generation is a completely different beast than it is in B2C. Effective and long-term B2B lead generation success, however, can only come from consistently adding value to your target audience.

4 Steps for Making Demand Generation More Social

Modern Marketing

While B2B companies have jumped on the bandwagon, demand generation marketers often struggle to find its value. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.