8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service.

WOMM 40

11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

Event marketing is much more than just a staged advertisement for your brands and can be used for lead generation as they provide you with a platform to create a long-lasting impression of your company and its products or services in the minds of the prospects, while they participate in your event in physical space or on the virtual digital platforms. Event Marketing provides you with an opportunity to follow up the leads. Lead Generation

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales.

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Lead generation strategies nowadays have evolved.

WOMM 40

Why B2b marketers must leverage ratings and reviews for growth

Valasys

Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Creating user-generated content can boost the effectiveness of the ad campaigns.

WOMM 46

Creative B2B Marketing Ideas for Small Business Success

Valasys

When the budget is limited & the marketers have lots of plans on their platter, they need to develop small business marketing plans that will not only set them apart from other businesses but will also help them develop a competitive benchmarking strategy, strong enough to thrive & stand out in the marketplace. The content should abide by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness). Generate positive exposure for the brands. Prologue.

How Brand Advertising is Beneficial for B2B Marketers

Valasys

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. According to research from the Marketing Week & the Marketing Practice B2B brands that outperformed their competition were twice as likely to allocate 60% or more of their budget to achieving long-term marketing goals. Conveying your story & talking about your product boosts can help buyers change the perception of their business.

WOMM 40

How to Use Content to Build Your Brand Voice

Valasys

It is important for B2B companies to build an authentic personality, and develop a unique core set of values so that prospects feel uniformity and humanized touch-points in ways they are being treated. Some of the most successful companies have one thing in common on which their marketing strategy relies upon – a uniform, and consistent brand voice. Learn more 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

WOMM 48

10 Powerful Ways to Scale-up your Email Marketing During Coronavirus

Valasys

The resiliency model of businesses across the globe was disrupted due to the outbreak of the coronavirus crisis. All spheres of marketing landscape were impacted, and email marketing was no different. The way people have been doing businesses changed, and even as now we all together are braving to march to the new normal, we do find ourselves in an unplumed territory, in a state of oblivion.

WOMM 50

How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Omnichannel reputation management (also sometimes referred to as rep management or Online Reputation Management (ORM)), is the practice of shaping the public perception of personas & organizations by influencing information about the brands – primarily done online (though offline methods are still prevalent but not as significant as the online ones). For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices.

WOMM 52

How Customer Experience Management (CXM) will become Smarter in 2020

Valasys

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. In an era of omnichannel marketing, marketers need to connect to customers at every touchpoint, analyze their multi-intent & accordingly, need to work out ways to deliver customer expectations.

WOMM 40

Three Ways to Optimize Your Email Marketing Campaigns

Valasys

Apart from generating sales conversions, email marketing campaigns allow you to effectively communicate with your customers through emails and play an important role in building long-lasting relationships with the customers. This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands.

WOMM 46

Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

Email marketing is amongst the oldest and most profitable affairs of B2B digital marketing mix. Among the different aspects of email marketing, triggered email marketing campaigns are the important factors in influencing the success of any email marketing campaign. Thus, triggered email marketing campaigns help convert more leads into customers by delighting the customers, ensuring better customer experience, and customer success.

How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. The biggest determinant of effective marketing for B2B marketers is whether they can stay close to their audience. In an era of digital transformation, marketing has several boulevards.

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

explicitly & implicitly) to understand the mood of a person & his attitude towards a prospective purchase. The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76 billion by the end of the year 2022.

WOMM 46

6 best Marketing and Advertising Campaigns for B2B Businesses

Valasys

The only constants about the personality of the marketing & advertising campaigns for B2B businesses are that they are ever-evolving & dynamic, yet innovative. Amidst the intervention of data & the Internet of things (IOT) that surround the B2B ecosphere, the renaissance in the creative avenues of the advertising campaigns for B2B businesses is something that precognitive marketers have always seen.

WOMM 43

4 Perils of Decoupled Data Regulation & Customer Experience

Valasys

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency. Above & beyond sales, the analysis of the data trends also allows organizations to fuel client retention & after-sales services.

WOMM 43

10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). However, keep in mind the style and tone of the sites you’re looking to syndicate your content on. Old pieces of content can be syndicated on the third-party websites. Prologue.

WOMM 50

6 Tips to Evolve Your Content Strategy in 2020

Valasys

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers. The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates.

WOMM 43

10 Tips for Building B2B Marketing Campaigns

Valasys

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. According to a research by Deloitte in 2019, about 90% of the world’s data has been generated in the past two years, bringing us in an era termed the Fourth Industrial Revolution by many experts.

WOMM 46

How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on. Well, this operates on the simple philosophy of optimizing the omnichannel experiences of the customers, even after generating sales conversions.

How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. The better understanding you will have of your customers & of your target-niche, the easier it becomes for you to target & convert the prospects into customers. According to a report by Loyalty360.org over 78% of customers will only engage with offers if they have been personalized to their previous engagements with the brand.

AI for B2B Marketing: Roadmap for 2020

Valasys

The scope of artificial intelligence & machine learning (ML) is vast & when it comes to the implementation of AI for B2B marketing, there is so much of it being discovered & tested every day. The data-driven insights have always been a mark of authenticity for the marketers & the prospects alike & they crave for it. Artificial Intelligence Assists in Improving Personalization: Personalization has been an integral part of B2B marketing.

WOMM 43

How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. The criticality of analytics varies immensely as per the industry size & the density of competition.

ROMI 40

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. The platform provides marketers with access to the opinion of the industry’s top experts.

WOMM 43

Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences. Moreover, 91% of B2B SaaS marketers prefer Facebook Ads over LinkedIn (Source: Statista). Only, 10%-20% of all the ads are successful in driving conversions of some kind.

WOMM 43

Why Visual Storytelling is Imperative for B2B Content Marketing

Valasys

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. People prefer to purchase from people, rather than brands; hence, in order to expedite the journeys of the prospects through the conventional sales funnel, it is extremely important for the marketers to optimize personalization & users’ experiences (UX). The International Journal of Market Research quoted M.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Moreover, if you are a start-up, it’s understandable that you have numerous questions about the best marketing practices; particularly at a time when Artificial Intelligence (AI) & Machine Learning have revolutionized the realm of B2B marketing. Prelude: B2B marketing is an ever-evolving field.

ROMI 43

Content Marketing to Acquire Precious External Business Information

Valasys

B randing lies at the core of every B2B marketing endeavor. Creating valuable and contextual pieces of content that the customers can rely on helps the brands in innumerable ways, be it driving optimized sales revenue, attracting positive word-of-mouth marketing (WOMM) or building a strong reputation across omnichannel. At the end of the day, content marketing is all about diligent delivery of contextual pieces of content with consistency.

WOMM 43

Why Content Distribution is the Perfect Marketing Strategy

Valasys

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats. Content distribution is the starting step of your content marketing strategy. Just publishing pieces of content isn’t enough.

Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

The landscape of B2B marketing has transcended beyond the conventional realm of inbound marketing. With the outgrowth of sub-branches of digitization, the marketers have stepped into an era studded with cutting-edge technologies. Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. Prologue.

WOMM 43

5 Imperatives of B2B Content Marketing

Valasys

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation. As James Allen, CEO of web-only had described, content marketing is all about making money. Prologue.

ROMI 40

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). As the researching habits of the buying prospects have evolved, they have started using diverse platforms for research. He added that because of the customers switching on to the cloud-based platforms, piles of transactional data is generated.

How to Create Viral Content Strategy: Top 10 Tips for B2B Marketers

Valasys

In the words of Ken Poirot, Author, Entrepreneur & Public Speaker, the initial prerequisites for creating a viral content can be realized in the following quotation: “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your feelings, thinking about what profoundly affects you.”. There is no dearth of people who think that monotonous B2B content can’t go viral.

Viral 40