What B2B Marketers Can Learn About Lead Generation From Costco
The Forward Observer
JUNE 2, 2015
Are you struggling to generate leads without creating content to attract them? Lead generation is popular these days, especially with people whose livelihood depends on selling something in order to keep their job. For generations, leads were something that outbound, interruptive marketing tactics worked beautifully to generate. And once awareness was established, leads would follow from curious buyers who could be guided through the sales funnel.