Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Instead of leaving prospective pupils to figure it out on their own, VIU created the “Worth It” campaign centered around this lead generation landing page.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Valasys

FEBRUARY 20, 2023

What proportion of leads that go into your sales funnel become customers? You might gain from targeted lead generation if your lead-to-customer conversion rate dissatisfies you. Too many low-quality leads entering your sales funnel is the likely cause of poor sales conversion rates.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Proper Evaluation and Allocation of Resources.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Your videos can be shot simply with your phone or elaborate productions by an outside vendor.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. From content creation to face-to-face events, you’ll learn the most effective and affordable ways to expand your audience and generate qualified customers for your small business.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? Set S.M.A.R.T

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Navigate the Channel

JULY 6, 2021

However, one of the most useful and often overlooked facets of lead generation is YouTube. Keep reading to learn how you can use video content on YouTube to help create brand awareness within the building materials industry. Create a content calendar with specific videos and when you plan on launching them.

Youtube 65

Youtube Ad Building Marketing & Strategy Tips 65

NuSpark Consulting

OCTOBER 27, 2013

A B2B Video Marketing Strategy Overview. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Videos rank high in search results for appropriate keywords.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vidyard

AUGUST 13, 2015

Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. First off, adding calls-to-action to your videos. Next up is email gates. Check back in a few weeks for another episode!

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

LeadSquared

DECEMBER 2, 2020

After this, the next step to kick-start sales is lead generation. B2C lead generation is all about finding new prospects interested in your product, engaging them, and then turning them into a potential buyer. B2C lead generation challenges. B2C lead generation strategies.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

B2BMarketing.net

APRIL 18, 2024

Effective lead generation Podcasts in B2B can serve multiple goals. Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool. Of course, on the flip side, YouTube Music is getting into audio podcasts and what that just says to me is that audio is here to stay.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. A creative video strategy will keep your brand and products top of mind as video becomes a more popular platform. Remove gates from your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Vidyard

AUGUST 11, 2016

Hello, and welcome to another episode of Video Marketing How-To! This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy.

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

NuSpark Consulting

AUGUST 12, 2018

You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before.

Statistics 113

Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Video Editing. Easily create your own videos. Join millions of people creating and sharing videos with our easy drag and drop video maker.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Convince & Convert

FEBRUARY 27, 2015

Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Video Marketing Maturity Means Getting More Strategic. Image via BigStockPhoto.com. Allow me to pull out and paraphrase a few highlights.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Referral Rock

NOVEMBER 25, 2019

If you’re promoting something on another platform, like a video on YouTube or a guest post on a blog, go ahead and use those URLs instead. Making influencer marketing , a gem for your lead generation. There’s IGTV, too, which is perfect for engaging viewers using long-form video content.

Lead Generation 59

Lead Generation Tactics Generation Leads 59

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. Conclusion.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

DECEMBER 15, 2015

Lead generation is at the heart and soul of every business, and today, there are multiple ways of generating prospective customers—either through traditional or online methods. Here are 15 effective lead generation ideas for your marketing campaign to get positive results and stay ahead of the curve. Conclusion.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. Start Video Marketing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

NuSpark Consulting

MARCH 3, 2016

Once again, you can generate leads via the registration process. Whether placed on your landing page to spur conversions or YouTube, video is a powerful way to demonstrate the concepts in a white paper. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways. Paid Search.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

APRIL 30, 2018

Remember those speech bubbles that used to pop up at the start of almost every YouTube video years ago? or “Watch my next video!”, forcing you scurry over to your mouse and click exit on every bubble before they completely ruined the beginning of the video you were trying to watch. Beginning of the Video CTA.

Youtube 73

Youtube Advertising Channels Lead Ranking Lead Scoring 73

FMG Suite

MAY 14, 2021

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. That means speaking their language and using the mediums they prefer most like video marketing. Video creates brand engagement, increases awareness, and presents your advisory in a modern and approachable light. .

Video Marketing 52

Video Marketing Work Management Marketing Management Advertising Mediums 52

Vidyard

NOVEMBER 6, 2018

Personalized videos to battle GDPR. The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Online video is changing the way that brands communicate with audiences. Beef Loving Texans.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

PureB2B

JUNE 12, 2016

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. Lead Generation.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. Here are five ways manufacturers can leverage short-form video content. Firstly, What is Short Form Video Content? To be blunt, short form videos are, well, short. subscribers.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

OCTOBER 27, 2019

Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale. From teens on TikTok to brands creating multi-million dollar Super Bowl ads, video is truly everywhere. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76