SWZD

NOVEMBER 29, 2017

Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later. SiriusDecisions organizes the Demand Unit Waterfall in multiple vertical stages (see image).

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Online Marketing Institute

MAY 24, 2009

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) A CEO/President of a $50m company doesn’t think of his/her business as ‘small’ – they may see the company an innovative market leader in their vertical industry and market.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

markempa

SEPTEMBER 23, 2012

Industry vertical, including common keywords that identify the companies and Standard Industrial Classification (SIC) and North American Industrial Classification (NAICS). Consider using Dun & Bradstreet or InfoUSA as a starting point for general business lists. This doesn’t work well for ongoing lead generation.

Buy 120

Buy Ideal Customer Profiles Lead Scoring Lead Ranking 120