Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Take that list from Point 1, that you segmented by customer vs. prospect, and create personalized email sequences for each.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

MAY 5, 2019

But first, the experts at ZoomInfo put together the following questions to get you thinking about the strategy behind your spending: What is the ultimate goal of your email marketing program? For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Zoominfo

MARCH 9, 2021

Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. You aren’t the only one to think so.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

JUNE 26, 2020

A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. By doing so, chat becomes a lead generation tool that can be leveraged to target the right visitors, offer personalized experiences, and push real-time engagement so that sales can move that prospect into the fast lane.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. For those of you who are new to this series, we use each monthly round-up to feature content created by the ZoomInfo writers for outside publications. How to Avoid the Most Common Lead Generation Roadblocks. Let’s get into it! Continue reading.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Zoominfo

OCTOBER 5, 2021

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition is tailored to your targeted buyers’ needs. It’s incredibly useful to then identify patterns within your segmented customers. link] pic.twitter.com/2zU4Npo3ld — ZoomInfo (@ZoomInfo) January 23, 2020 2.

Ideal Customer Profiles 130

Ideal Customer Profiles Buyer Personas Planning Zoominfo 130

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. ZoomInfo’s Intent tool allows sales reps to narrow down ideal prospects with buying intent using filtered searching, notifications, and CRM integration. Refine Lead Qualification. How to use Buyer Intent Data Tools.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

FEBRUARY 25, 2021

Ultimately, the rep that contacts a lead first gets dibs on the prospect’s attention. Or, as Henry Schuck, Founder and CEO of ZoomInfo, puts it, “Time kills all deals.”. This is where the workflow magic happens: marketing focuses on lead generation, SDRs qualify leads for sales, and sales converts the leads.

Sales Qualified Leads 214

Sales Qualified Leads High Quality Lead Marketing Qualified Leads Lead Ranking 214

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Now, this is a very broad overview.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

APRIL 16, 2019

Check out the seven ways below to improve email deliverability: Segment your campaigns: Have you ever received an email that’s so irrelevant, you wonder what the sender was thinking? This is what happens when you don’t segment campaigns. ZoomInfo can help! With this information in mind, you can divide and conquer.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. You’ll spin your wheels and get frustrated, leading to turnover, lost productivity, and reduced budget because you can’t get a return on investment.”

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

AUGUST 27, 2018

From marketing, lead generation and customer relationships, to sales and even revenue, dirty data can have an insurmountable impact on all areas of your business. The Situation: 67% of businesses rely on CRM data to segment and target customers. 15% of leads contained duplicated data. 8% of leads are missing information.

Statistics 189

Statistics Zoominfo Marketing Qualified Leads B2B Sales 189

The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

SalesIntel

APRIL 19, 2024

Their offerings include cold calling and email outreach features and segmented list creation. ZoomInfo ZoomInfo is a data enrichment and prospecting platform with a vast business and contact information database. Lead scoring is based on demographic data, including income level and address, allowing segmenting leads.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

Zoominfo

JANUARY 30, 2018

Segmentation. To deliver push messages that are truly relevant to your subscribers, you must carefully segment your audience. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post The Power of Web Push Notifications [Infographic] appeared first on ZoomInfo Blog.

Zoominfo 182

Zoominfo Buyer Personas B2B Sales Marketing Automation Services 182

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. Better prospect segmentation allows you to create specific, personalized messages that target decision-makers and shorten the sales process. Example of an org chart in ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Zoominfo

FEBRUARY 25, 2021

The goal of your webinar is to generate leads and get them into your sales funnel. Decide which customer segment (e.g., As part of your lead generation webinar strategy , you want to capture attendees’ emails and guide them further into the webinar sales funnel. Choose a Buyer -Centered Topic for Your Webinar.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. A GTM strategy outlines these key areas ensuring that you have: Comprehensible Segmentation: Segmentation involves finding specific behaviors within buyers most likely respond to your brand’s messaging. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Personalized email Take that list from point 1, that you segmented by customer vs. prospect, and create personalized email sequences for each.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

JANUARY 11, 2021

Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. Creating customer profiles benefits marketing teams who are suffering from low conversion rates, wasted product marketing resources, and low-quality leads. Get the Best B2B Leads with a Solid Customer Profile.

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 25, 2021

Ultimately, the rep that contacts a lead first gets dibs on the prospect’s attention. Or, as Henry Schuck, Founder and CEO of ZoomInfo, puts it, “Time kills all deals.” By segmenting and targeting your ideal customers , you’ll send the sales team quality leads they can nurture and close.

Sales Qualified Leads 130

Sales Qualified Leads High Quality Lead Marketing Qualified Leads Lead Ranking 130

Zoominfo

SEPTEMBER 15, 2020

Free Trial How to use Buyer Intent Data Tools Buyer intent data tools help segment and analyze the customer journey into intent and typical buyer behavior. ZoomInfo’s Intent tool allows sales reps to narrow down ideal prospects with buying intent using filtered searching, notifications, and CRM integration.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

Zoominfo

FEBRUARY 20, 2018

Rather than targeting segments of your audience, AI now enables you to cater to an audience of one. 9. Lead Generation/Data Collection. For B2B businesses, a key purpose of a website is to generate leads and capture contact information. AI, however, streamlines and scales this process. Contact us today.

Marketing AI 272

Marketing AI Marketing Websites Zoominfo Lead Ranking 272

SalesIntel

MAY 26, 2023

With SalesIntel’s unlimited data plan, sales teams are no longer confined by using ZoomInfo credits. Instead, your team can leverage SalesIntel’s unmatched data quality to lead to faster revenue, increased prospecting efficiency, and more meetings booked. Wondering how much ZoomInfo credits cost ?

Zoominfo 52

Zoominfo Marketing Automation Services Account Based Marketing Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

MQLs are also critical to an organization’s lead generation marketing strategy. This ‘weeding out’ will clear the path for qualifying leads further, including giving prospective buyers a lead score and segmenting leads into lists. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 130

Zoominfo

OCTOBER 22, 2021

At its most basic level, business development involves prospecting and lead generation. A more sophisticated program of business development will involve finding new market segments for your business to appeal to. The confusion is understandable — both involve growing your business. What is Sales?

Top of Funnel 130

Top of Funnel Sales Qualified Leads Buyer Personas Best Practices 130

SalesIntel

JULY 12, 2023

A reliable B2B data provider will have robust data segmentation capabilities that allow you to identify contacts based on various criteria such as industry, job titles, company size, or other relevant parameters. Evaluation of Data Segmentation: Testing enables you to evaluate the data provider’s segmentation capabilities.

Ideal Customer Profiles 52

Ideal Customer Profiles Purchase B2B Marketing Automation Services 52

Zoominfo

JULY 2, 2020

Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. Yet more submissions often come at the expense of greater segmentation. Now, this is a very broad overview.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

APRIL 18, 2018

Instead, personalize your messaging and distribute each piece to a particular segment of your audience. One last takeaway, don’t rely on clickbait to generate interest in your company. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. This strategy, like bad poetry, is destined to fail.

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Zoominfo

JANUARY 27, 2021

Seed audiences include segmented customer data by most common traits, ranging from location, job title, to buyer behavior. As a valuable tool in predictive analytics, AI solutions can also fill in contact information gaps missed in manual lead generation. How Do You Create Lookalike Audiences? And How do They Work?

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

SalesIntel

MARCH 8, 2023

Companies may acquire a comprehensive insight into what subjects are most relevant to their prospective companies, what competitors are being examined, and what lead-generating tactics should be added by contracting the services of B2B intent data providers. What Should You Look for When Choosing B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

FEBRUARY 23, 2021

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. 93% of companies who exceed lead and revenue goals report segmenting their database by persona.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Zoominfo

MARCH 12, 2018

Segment campaigns: As discussed above, one of the primary benefits of programmatic is its ability to hyper-target audiences. Segmenting your campaigns will allow you leverage these capabilities to your greatest advantage, and ensure your audiences receive the most relevant messages. This number is expected to rise to 85.2%

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Zoominfo

JANUARY 11, 2021

Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. The Benefits of Creating Customer Profiles Creating customer profiles benefits marketing teams who are suffering from low conversion rates, wasted product marketing resources, and low-quality leads.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Enterprise Management Work Management 100