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How to Create an Effective Social Media Content Strategy

Valasys

Segment your target audience by age, location, average income, typical job title, interests and more. User-Generated Content (UGC) is any form of content including images, videos, text, and video that has been posted by users on online platforms such as social media channels and wikis. Image Source: Zoho Survey.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings. At HubSpot, we have a popular internal wiki, which the marketing team often uses to share the results and lessons from its A/B tests with the rest of the company.

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Social Media Marketing Strategies for 2010

Webbiquity

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# The lessons?

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The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II

MLT Creative

It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. Alterian (previously Techrigy) With multiple levels of coverage, including blogs, message boards, wikis, video, classifieds and more, Alterian allows you to choose which level you want to use. relevance?).

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What do you see as the biggest oversight by marketers in terms of lead generation?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings. At HubSpot, we have a popular internal wiki, which the marketing team often uses to share the results and lessons from its A/B tests with the rest of the company.