SWZD

NOVEMBER 29, 2017

Target the best fitting audience segments through your brand awareness and top-of-funnel lead generation efforts, and you will open great opportunities – and close bigger, better deals – later. Segment your leads along these lines, and you can better reach them “in their language”.

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Wondering Out Loud

AUGUST 24, 2009

A2: Before you pick a provider you’ll want to ask several questions including how they compile their lists, what information they gather about the individual and the company, can they segment based on SIC codes, and what are the counts within the SIC’s you are targeting.

Promotion 40

Promotion SIC Deliverability Social Networks 40

ViewPoint

SEPTEMBER 4, 2018

Keeping data clean is critical to lead generation success. To reveal segments with higher probability of generating leads, compare your marketing database, which could number thousands of contacts, to your customer database. Focus on the top two segmented and prioritized lists, then move down.

PointClear 120

PointClear SIC Cost Lead Ranking 120

ViewPoint

DECEMBER 21, 2017

Although correcting basic data fields is an ongoing commitment of time and resources, it’s critical to lead generation success that marketers execute data segmentation and prioritization activities on an ongoing basis as well. Focus on the top two segmented and prioritized lists, then move down. Want to know more?

B2B Sales 120

B2B Sales PointClear SIC Lead Ranking 120

Online Marketing Institute

MAY 24, 2009

to segment and target relevant markets. I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) and company size (revenue, employee count) demographic data for market segmentation without relevant psychographic qualification.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. Micro-segmentation and Personalization. Once the database is fully merged and enhanced, new opportunities for micro-segmentation become available. Why micro-segment?

Trends 80

Trends B2B SIC Telemarketing 80

Single Grain

NOVEMBER 22, 2019

During this test, only the person who share [sic] a post will see the total number of likes it gets.'”. Influencers are vital to the lead-generation strategies of many brands. You can also check out this article on creating high-quality content in general. 3 Benefits of Hiding Likes on Instagram.

Social Media 141

Social Media Paid Content Social Marketing Paid Search Agency 141

Choozle

JANUARY 20, 2020

A marketing software company that sells software management tools, and lead generation software to businesses and organizations. Marketers can use an email list to create segments, then reach those segments with digital advertising ads. If the segment is too small, the campaign goals become challenging to achieve.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53