markempa
APRIL 27, 2017
Get out in the field with your sales team and meet customers face to face. Read more on how to put your customers first in lead generation. At this stage, you’re moving them from being lead to a sales qualified opportunity. Read more on Lead Nurturing: 5 Useful Tactics to Get More Opportunities.
The Effective Marketer
FEBRUARY 7, 2011
Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License.
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Industrial Marketing Today
MAY 11, 2010
Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ).
Directive Agency
JUNE 29, 2018
It’s not just links anymore, it’s not just the depth of your content, it’s not just your title tags and your H1s, it’s your overall brand and the footprint you’ve left within their entire data set, and it’s important to think beyond just your own website. Anybody can spin up a website and write an article.
PathFactory
JULY 3, 2019
Several years ago when I looked up the content that our customers were seeking to activate to get their buyers to engagement, it wasn’t very well tagged, to be honest. Tagging is hard and also we’ve always felt biased in tagging, right? If we have 500 content assets sort of tagged as payroll.
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