Valasys

SEPTEMBER 26, 2019

2) Total Number of Views on A Video: Along with the average watch time per video, tracking the total number of views on individual videos can help understand which types of videos are doing best for the marketers. Hence, the total number of views on a video is amongst the important Social Media KPIs.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

AUGUST 1, 2019

Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn. CPC is usually used for action-oriented campaigns like lead generation or event registration.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

SEPTEMBER 6, 2019

One can access the breakdown of engagement from the Twitter dashboard by going to the “Twitter Analytics” clicking on the “Tweets” tab in the navigation bar & then “View Tweet activity” 5. The “ Video Views ” matrix on the Twitter analytics page will display how many people have seen a piece of content.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

JULY 29, 2019

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. Our services include lead-generation , appointment-setting services , account-based marketing , content syndication & business intelligence to name a few.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

SEPTEMBER 10, 2019

Prospects & customers both trust the point of view of industry-experts (influencers) & are easily enticed to put their money on the products being advocated by the influencers. Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

ViewPoint

AUGUST 2, 2017

The five main factors in lead close rate are: Market definition. Lead definition. Process for following up on leads. Lead nurturing. Market definition : We once did work for a company that had two different views of the market. Cost per Lead (based on $61.50/hour Close Rate Required for 10x ROMI*.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. Marketers need to respect the researching habits of the customers & evolve with it. if one has any queries about the event.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

I also tried to give the content a point of view/personality and accelerated our customer evidence initiatives, providing proof points to the benefits we were conveying. The result was the number of web visitors up 59% (quantity up); page views up 70%; and average time on site up 25% (quality up).

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

SEPTEMBER 25, 2019

To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Cost per Lead 55

Cost per Lead WOMM ROMI Webinar Metrics 55

Valasys

NOVEMBER 22, 2019

Furthermore, another research from Forrester substantiates that more than half of all the B2B buyers view 8 pieces of content at a minimum & 82% of the buyer view a minimum of 5 pieces of content from the vendor before making a buying decision. Blogging is of high importance for brand discovery as well as for the lead generation.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Reaching the right people by leveraging data is bound to result in an increase in lead quality. 5 Ways data analysis boosts B2B ROI. Improved marketing segmentation. Social media analytics.

Analysis 138

Analysis Enterprise Management B2B Marketing Lead Ranking 138

Valasys

NOVEMBER 18, 2019

So, we have compiled the ultimate list of B2B marketing software for ambitious brands, intending to help you optimize your marketing endeavors for a better Return on Marketing Investment (ROMI). It can be used to track social media campaigns, referral traffic & conversions to measure engagement & lead generation.

Work Management 51

Work Management Marketing Management Software B2B Marketing 51

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%). Build Standard and Reusable Emails.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

NOVEMBER 4, 2019

Benefits of content personalization for B2B marketers pay off in the form of improved return on marketing investment (ROMI), as the data can serve as the microscopic lens for understanding the customers better & improving their experiences. According to Google, 55% of its search results are never viewed.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 6, 2019

After the recent algorithmic tweaks , LinkedIn also altered the way customers view sponsored content, which has helped in improving users’ engagement by improving the Click-Through-Rates (CTRs). This facilitated attribution for all LinkedIn ads in one place. And that’s all about it. The above tips can be put to use straight away.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

OCTOBER 3, 2019

Pinterest Page Views: This metric is used to track the number of users being re-directed to the website after viewing a pin on Pinterest. The blog pins or other promotional pins promoting a brand or product may lead to traffic on the website.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

JULY 30, 2019

Hence, for marketers venturing into display ads, it is important to choose the right format, as thus, they will be able to make most of the medium as well as, will be able to optimize the Return on their Marketing investment (ROMI). Interest layer: Based on their site viewing behavior, the prospects are divided into several interest groups.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

APRIL 3, 2020

Building a Single View of Customer. A complete view of the customer unlocks better business performance. Companies that integrate back-end systems with eCommerce have a more accurate, timely and comprehensive view of inventory availability, order status or cost of selling a product. Build a best-in-class eCommerce Program.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Oktopost

OCTOBER 7, 2020

Single-touch attribution models are split primarily into first-touch and last-touch attribution , allocating the credit entirely to the first or last interaction with the prospect or lead. Multi-touch attribution models offer a more holistic view of your buyer’s journey. Why single-touch models are irrelevant for B2B.

Multi-Touch Attribution 71

Multi-Touch Attribution Top of Funnel Allocation Multi-Channel 71

Valasys

AUGUST 9, 2019

Before that, the role of content was viewed as secondary. The Core Algorithm update on March 12, 2019 (Shifting perspectives from the myopic niche-specific targeting of prospects to a more comprehensive & all-encompassing Global view): In the pursuit of segment-based marketing, relevance shouldn’t be left behind.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 28, 2019

Having close cultural association will innovators inspires more inspiration, thereby giving the marketers a chance to be viewed as some of the most innovative ones, operationalizing within their niches. “Marketing & innovation produce results; all the rest are costs.”. Discuss the Evolution of Marketing & the Road Ahead : .

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Anteriad

APRIL 25, 2023

Bounce rate Bounce rate is a measurement of the number of visitors to a website who leave after landing on the home page, without clicking to view any other pages or content. Lead generation The initiation of consumer interest or inquiry into products or services of a business.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Bounce rate Bounce rate is a measurement of the number of visitors to a website who leave after landing on the home page, without clicking to view any other pages or content. Lead generation The initiation of consumer interest or inquiry into products or services of a business.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Valasys

OCTOBER 29, 2019

According to a report by Post Planner, Facebook alone has emerged as marketers’ favorite platform to promote business ideas as more than 8 billion videos are viewed daily on the platform. . Engage in Video Content Marketing : According to Outbrain, 87% of online marketers use video content.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49