Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. But even if you haven’t nailed down a formula for ROMI, your investment decisions should still hinge on their ability to yield positive results. Here are six key strategies that can help you turn efforts into results and ensure a positive return: 1.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

OCTOBER 24, 2019

To revitalize a tired B2B Strategy, creative ideas are required or B2B marketing can lose its original essence & can become a bit lackluster if the strategies aren’t split-tested for a while. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Valasys

JUNE 12, 2019

Running hyper-personalized campaigns helps B2B marketers in captivating the attention of the users & in improving their experiences which ultimately leads to Conversion Rate Optimization (CRO). This, in turn, helps the marketers in building a strong pipeline of leads, targeted at optimizing the sales’ conversions.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. According to a study by Blue Corona, businesses that calculate ROI are 72% more likely to have an effective marketing strategy. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JULY 12, 2019

The marketers too, are experimenting with several marketing strategies in order to optimize their revenues through marketing & to simultaneously optimize their sales revenues. Therefore, B2B marketers also need to abide by certain practices to optimize their marketing endeavors.

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Cost ROMI Optimization B2B Marketing 40

Valasys

SEPTEMBER 16, 2019

As was told by Lee Bolman, lecturer on education at the Harvard Graduate School of Education: “A vision without a strategy remains an illusion.”. Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 19, 2019

Marketers need to promptly plan their strategies for quantification of social metrics on diverse social platforms where their brands have a presence. In the present blog, we comprehend how marketers can prioritize & refine their social media quantification strategies for LinkedIn. LinkedIn KPIs. Source: Statista ).

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). A predictive content strategy in-turn is based on the first & third-party intent-data. & According to a report by Loyalty360.org Read more on How to Build Customer Loyalty with Content Marketing.

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Sales Cycle Paid Content Marketing AI B2B Sales 64

Online Marketing Institute

NOVEMBER 8, 2010

All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more. Given that ROMI has the power to pinpoint which campaigns to increase spending on, and which ones to pause or stop running, there appears to be a disconnect. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

MARCH 12, 2020

Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Read more on How Omnichannel Reputation Management Assists in B2B Branding. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 25, 2019

With the fierce increase competition in the B2B dominion, synchronization between the B2B marketing strategy & sales endeavors is an important pre-requisite to optimize the sales’ conversions. A quote by the former chairman of Tata Sons, Ratan Tata states, “ All of us have don’t have equal talent.

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

DECEMBER 4, 2019

After all, what can be wrong with a strategy where buyers are researched & approached with a strategic sales-pitch curated & personalized according to their areas of interest? According to a study by the Keller Research Center at Baylor University, only 1% of the cold calls ultimately generate appointments.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Valasys

AUGUST 12, 2019

The ABM strategy is popular among enterprise-level sales organizations. ABM is a mainstream strategy that companies use to win new customers & to grow existing clients of all sizes & diverse types. Marketers use blended ABM strategies to scale up their sales. Figuring Out the Target Audience: . One-to-One ABM: .

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

OCTOBER 14, 2019

Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before. A solid public relation (PR) strategy forms the backbone of omnichannel reputation management. Defining & Measuring Social KPIs holds the key to optimize social media strategies.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JUNE 25, 2019

In the words of Patrick Salyer, Partner at Mayfield & previous CEO at Gigya: “Marketers who want to stand the test of time must start harnessing data to drive real-time marketing strategies and influential consumer connections.”. Steps to Implement Competitive Benchmarking in Social Benchmarking.

Advertising Benchmark 58

Advertising Benchmark Social Media Peer-to-peer Media 58

Valasys

AUGUST 1, 2019

“Lack of a clear strategy is the biggest mistake. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Valasys

MARCH 25, 2020

Leverage Attribution Modelling to Scale up Your Content Strategy. Based on the level of indulgence with virtual event marketing campaigns, the marketers can decide on the specific stages of buying cycles that their leads are in. Marketers can also review their content strategy for its look and feel. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Online Marketing Institute

NOVEMBER 8, 2010

Today, more and more marketers are embracing the importance of demonstrating tangible Return-on-Marketing-Investment (aka ROMI). Today, 3 factors are driving organizations large and small to focus on ROMI: The recent economic downturn, tight budgets, and the added emphasis on cost accountability. Especially for new ventures.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

SEPTEMBER 26, 2019

Social Media KPIs are worth measuring as representing them in the form of visually appealing dashboards helps organizations in figuring out the loopholes in their social media marketing strategies & in competitively benchmarking them for optimization as well.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. Lead generation, lead management and lead nurturing. Well, you have to generate leads before you can manage and nurture them.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

JULY 29, 2019

The perpetual brand proposition of a product or service that the existing & potential customers might have in their minds helps create hyper-personalized targeting strategies, to optimize the experiences of the prospects through omnichannel marketing endeavors. in the year 2016, when it began, to a figure of $7.76

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 30, 2019

As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them. Focus on Social Media Marketing Strategies : According to Criteo, the most popular social media channels for Gen Zers are YouTube, Snaphat & Instagram. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 6, 2019

Let’s now delve deeper into the quantification of social advertising strategies for the microblogging social network – Twitter. Defining & quantifying relevant KPIs & visualizing them with the help of dashboards helps the marketers to optimize their advertising strategies. MARKETING LEADERS EXCHANGE. On Day 1).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

markempa

APRIL 12, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Valasys

AUGUST 22, 2019

While the B2B marketers don’t essentially need to prioritize every marketing endeavor to optimize their local visibility, they must focus on three strategies to improve their local SEO rankings. Improving the on-page SEO by updating the website & improving the website loading time & the off-page strategies for their websites.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. All these strategies lay the foundation for optimizing the diverse influencer marketing tactics for optimized sales conversions.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

Running advertising, promotional & lead generation campaigns on social media platforms is essential as nowadays customers are the kings & they prefer to consume content in their own preferred ways. The content strategy can be framed according to the demographic preference of the audiences.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). Q: What is ShipServ's go-to-market strategy? We have two basic revenue streams. Those that aren't will continue to be nurtured.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Valasys

SEPTEMBER 25, 2019

Cost syndication is a cost-effective approach to trigger your content marketing strategies to go further. Syndication is about accentuating your content marketing strategies. The brands need to have systems in place to track & capture leads generated through syndication. Benefits of Content Syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Prelude: B2B marketing is an ever-evolving field. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 22, 2019

Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. Nurture examined that 81% of the businesses reported blogs being imperative to B2B lead generation. How many blog posts should a B2B company publish per week?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90