NetLine

JANUARY 23, 2020

The KPIs used to measure content performance are response rate, # of responses from target accounts, # of target titles which downloaded the assets. In addition to using NetLine, what are your other strategies for lead generation? I came into this role with an established relationship with NetLine.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Hubspot

MAY 28, 2012

To make sure that application goes off without a hitch, let's discuss six tips for managing the lead generation and hand-off process so that both teams can meet their SLA goals. Tip # 1: Focus on Both Lead Quality and Quantity. Study after study shows that email response rates decline over the age of the lead.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Testing An effective split-testing strategy lets you learn what works, maximize response rates, and can raise your conversions by 48% or more (MarketingSherpa). Marketing Programs / Lead Generation. You can test emails (subject lines, copy, graphics, calls to action, frequency, timing, etc.)

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Zone Posts

JULY 7, 2010

Is lead generation killing marketing? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. In this post we’ll focus on optimizing response rates. A B2B Guide for Twitter Lead Generation , June 8, 2010.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40